Web Writing for your non profit organization in Vancouver is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Vancouver combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Vancouver, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Vancouver.
Here are the requirements to follow for Web Writing for your non profit organization in Vancouver:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Vancouver is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Vancouver and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Vancouver, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Vancouver aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Vancouver just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Vancouver that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Vancouver, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Vancouver.
Web content for your non profit organization in Vancouver has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Vancouver. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Vancouver!
Web Writing for your non profit organization in Vancouver also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Vancouver, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Vancouver. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jérôme, for your NPO in Côte-des-Neiges, for your transportation company in Tremblant, for your hockey league in Chandler, for your hotel in Centre-du-Québec, for your restaurant in Plessisville, for your business in the South Shore, for your company in Lanaudière, for your SME in Victoriaville, for your car dealership in Anjou, for your startup in Calgary, for your small town in the South Shore, for your store in Boucherville, for your shop in Centre-du-Québec, for your thrift shop in Anjou, for your shoe store in Anjou, for your clothing store in Mascouche, for your electronics store in Baie-Comeau, for your robotics store in Canada, for your eyewear store in Calgary, for your furniture store in Plateau-Mont-Royal, for your construction company in Lachenaie, for your hostel in Gaspé, for your lodging in Chandler, for your camping in Sorel-Tracy, for your outfitter in Lévis, for your printing house in Hochelaga-Maisonneuve, for your financial service company in Mauricie, for your organization in Gatineau, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in East-Broughton, for your small business in Vallée-Jonction, for your insurance broker in Mont-Tremblant, for your human ressources in Thetford Mines, for your non profit in Dorval, for your HR in Trois-Rivières, for your warehouse in Saint-Jérôme, for your bed and breakfast in Edmonton, for your spa in Saint-Joseph-de-Beauce, for your brewery in Terrebonne, for your city in Fredericton, for your town in Lachine, for your microbrewery in Toronto, for your association in Gaspésie, for your tourism association in Vallée-Jonction, for your regional tourism association in Longueuil, for your RTA in La Prairie, for your pub in Gaspé, for your bistro in Baie-Comeau, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Saint-Hubert, for your beauty salon in Rimouski, for your plumbing company in Shawinigan, for your sugar shack in Rimouski, for your agency in Shawinigan, for your recruitment company in La Prairie, for your headhunting company in Robertsonville, for your Clinic in Abitibi-Témiscamingue
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe