Web Writing for your non profit organization in Vancouver is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Vancouver combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Vancouver, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Vancouver.
Here are the requirements to follow for Web Writing for your non profit organization in Vancouver:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Vancouver is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Vancouver and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Vancouver, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Vancouver aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Vancouver just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Vancouver that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Vancouver, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Vancouver.
Web content for your non profit organization in Vancouver has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Vancouver. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Vancouver!
Web Writing for your non profit organization in Vancouver also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Vancouver, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Vancouver. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Halifax, for your NPO in Vallée-Jonction, for your transportation company in Sept-Îles, for your hockey league in Kirkland, for your hotel in Sorel-Tracy, for your restaurant in Lachine, for your business in Trois-Pistoles, for your company in Winnipeg, for your SME in Bas-Saint-Laurent, for your car dealership in Beauport, for your startup in Saguenay, for your small town in Pointe-Claire, for your store in Granby, for your shop in Mont-Tremblant, for your thrift shop in Outaouais, for your shoe store in Whitehorse, for your clothing store in Lévis, for your electronics store in Lachenaie, for your robotics store in the Laurentians, for your eyewear store in Drummondville, for your furniture store in Toronto, for your construction company in Boucherville, for your hostel in Brossard, for your lodging in Lachine, for your camping in Longueuil, for your outfitter in Centre-du-Québec, for your printing house in Whitehorse, for your financial service company in Montmagny, for your organization in Baie-Comeau, for your nonprofit organization in Côte-Nord, for your non profit organization in Drummondville, for your small business in Ottawa, for your insurance broker in Mascouche, for your human ressources in Princeville, for your non profit in Quebec, for your HR in Gaspésie, for your warehouse in Saint-Jérôme, for your bed and breakfast in Sorel-Tracy, for your spa in Dorval, for your brewery in Pointe-Claire, for your city in Saint-Laurent, for your town in Canada, for your microbrewery in Terrebonne, for your association in Regina, for your tourism association in Magog, for your regional tourism association in Gaspé, for your RTA in Saint-Léonard, for your pub in Côte-Nord, for your bistro in Brossard, for your salon in Vancouver, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Saint-Laurent, for your plumbing company in Lanaudière, for your sugar shack in Black Lake, for your agency in Yellowknife, for your recruitment company in Saguenay-Lac-Saint-Jean, for your headhunting company in Thetford Mines, for your Clinic in Repentigny
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe