Web Writing for your non profit organization in Vancouver is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Vancouver combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Vancouver, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Vancouver.
Here are the requirements to follow for Web Writing for your non profit organization in Vancouver:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Vancouver is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Vancouver and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Vancouver, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Vancouver aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Vancouver just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Vancouver that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Vancouver, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Vancouver.
Web content for your non profit organization in Vancouver has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Vancouver. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Vancouver!
Web Writing for your non profit organization in Vancouver also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Vancouver, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Vancouver. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Saint-Laurent, for your transportation company in NDG, for your hockey league in Rimouski, for your hotel in Lasalle, for your restaurant in Calgary, for your business in Scott, for your company in Beauport, for your SME in Victoriaville, for your car dealership in Granby, for your startup in Verdun, for your small town in Scott, for your store in Rosemont, for your shop in Sept-Îles, for your thrift shop in Estrie, for your shoe store in Outaouais, for your clothing store in Saint-Jean-sur-Richelieu, for your electronics store in Mont-Tremblant, for your robotics store in Notre-Dame-des-Pins, for your eyewear store in Québec Maritime, for your furniture store in Lachenaie, for your construction company in Lachine, for your hostel in the Laurentians, for your lodging in Mascouche, for your camping in Lac-Saint-Jean, for your outfitter in Ottawa, for your printing house in Canada, for your financial service company in Napierville, for your organization in Bromont, for your nonprofit organization in Sainte-Thérèse, for your non profit organization in Kirkland, for your small business in Scott, for your insurance broker in Sainte-Marie-de-Beauce, for your human ressources in Nuns' Island, for your non profit in Boisbriand, for your HR in Saint-Hubert, for your warehouse in Vancouver, for your bed and breakfast in the Laurentians, for your spa in Pointe-Claire, for your brewery in Toronto, for your city in Mirabel, for your town in Lanaudière, for your microbrewery in Montérégie, for your association in Hochelaga-Maisonneuve, for your tourism association in Vancouver, for your regional tourism association in Beauceville, for your RTA in Chicoutimi, for your pub in Gatineau, for your bistro in the Laurentians, for your salon in Mirabel, for your hairdressing salon in Chicoutimi, for your beauty salon in Pierrefonds, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in the Magdalen Islands, for your agency in La Tuque, for your recruitment company in La Prairie, for your headhunting company in Outaouais, for your Clinic in Rosemont
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe