Web Writing for your non profit organization in Toronto is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Toronto combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Toronto, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Toronto.
Here are the requirements to follow for Web Writing for your non profit organization in Toronto:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Toronto is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Toronto and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Toronto, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Toronto aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Toronto just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Toronto that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Toronto, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Toronto.
Web content for your non profit organization in Toronto has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Toronto. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Toronto!
Web Writing for your non profit organization in Toronto also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Toronto, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Toronto. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Toronto, for your transportation company in Quebec City, for your hockey league in Sainte-Thérèse, for your hotel in Verdun, for your restaurant in Saguenay-Lac-Saint-Jean, for your business in Lanaudière, for your company in Saint-Laurent, for your SME in Toronto, for your car dealership in Sherbrooke, for your startup in Gatineau, for your small town in Plateau-Mont-Royal, for your store in Bromont, for your shop in Candiac, for your thrift shop in La Prairie, for your shoe store in La Tuque, for your clothing store in Bromont, for your electronics store in Black Lake, for your robotics store in Côte-des-Neiges, for your eyewear store in Lanaudière, for your furniture store in Longueuil, for your construction company in Saint-Jérôme, for your hostel in North Montreal, for your lodging in Calgary, for your camping in Granby, for your outfitter in Chateauguay, for your printing house in Lévis, for your financial service company in Notre-Dame-des-Pins, for your organization in Regina, for your nonprofit organization in Nuns' Island, for your non profit organization in Canada, for your small business in Joliette, for your insurance broker in Lac-Saint-Jean, for your human ressources in Brossard, for your non profit in Candiac, for your HR in Kirkland, for your warehouse in Repentigny, for your bed and breakfast in Charlottetown, for your spa in the Eastern Townships, for your brewery in Outaouais, for your city in the South Shore, for your town in Pointe-Claire, for your microbrewery in Saint-Hyacinthe, for your association in Chicoutimi, for your tourism association in Saguenay, for your regional tourism association in Saint-Léonard, for your RTA in Pierrefonds, for your pub in Lévis, for your bistro in Mauricie, for your salon in Gaspésie, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in Saint-Hyacinthe, for your sugar shack in Sorel-Tracy, for your agency in Chateauguay, for your recruitment company in Candiac, for your headhunting company in the Laurentians, for your Clinic in North Montreal
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe