Web Writing for your non profit organization in Sorel-Tracy is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Sorel-Tracy combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Sorel-Tracy, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Sorel-Tracy.
Here are the requirements to follow for Web Writing for your non profit organization in Sorel-Tracy:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Sorel-Tracy is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Sorel-Tracy and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Sorel-Tracy, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Sorel-Tracy aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Sorel-Tracy just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Sorel-Tracy that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Sorel-Tracy, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Sorel-Tracy.
Web content for your non profit organization in Sorel-Tracy has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Sorel-Tracy. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Sorel-Tracy!
Web Writing for your non profit organization in Sorel-Tracy also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Sorel-Tracy, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Sorel-Tracy. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Montreal, for your transportation company in the South Shore, for your hockey league in Saint-Eustache, for your hotel in Centre-du-Québec, for your restaurant in Trois-Rivières, for your business in Gaspé, for your company in the Eastern Townships, for your SME in Bas-Saint-Laurent, for your car dealership in Longueuil, for your startup in Trois-Pistoles, for your small town in Rivière-du-Loup, for your store in Joliette, for your shop in Halifax, for your thrift shop in Plessisville, for your shoe store in Hochelaga-Maisonneuve, for your clothing store in Saint-Laurent, for your electronics store in Mirabel, for your robotics store in Tremblant, for your eyewear store in Saguenay-Lac-Saint-Jean, for your furniture store in Boisbriand, for your construction company in La Prairie, for your hostel in Chambly, for your lodging in Mascouche, for your camping in Lachenaie, for your outfitter in Black Lake, for your printing house in Ottawa, for your financial service company in Calgary, for your organization in Anjou, for your nonprofit organization in Edmonton, for your non profit organization in Bromont, for your small business in Joliette, for your insurance broker in Sainte-Thérèse, for your human ressources in Yellowknife, for your non profit in Boisbriand, for your HR in the Laurentians, for your warehouse in Estrie, for your bed and breakfast in Granby, for your spa in Robertsonville, for your brewery in Trois-Rivières, for your city in Pointe-Claire, for your town in Pointe-Claire, for your microbrewery in Hochelaga-Maisonneuve, for your association in Chaudière-Appalaches, for your tourism association in Beauport, for your regional tourism association in Boucherville, for your RTA in Napierville, for your pub in Mauricie, for your bistro in Saguenay-Lac-Saint-Jean, for your salon in Edmonton, for your hairdressing salon in Longueuil, for your beauty salon in Kirkland, for your plumbing company in East-Broughton, for your sugar shack in Baie-Comeau, for your agency in Repentigny, for your recruitment company in Lachine, for your headhunting company in Toronto, for your Clinic in Anjou
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe