Web Writing for your non profit organization in Saguenay is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Saguenay combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Saguenay, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Saguenay.
Here are the requirements to follow for Web Writing for your non profit organization in Saguenay:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Saguenay is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Saguenay and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Saguenay, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Saguenay aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Saguenay just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Saguenay that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Saguenay, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Saguenay.
Web content for your non profit organization in Saguenay has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Saguenay. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Saguenay!
Web Writing for your non profit organization in Saguenay also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Saguenay, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Saguenay. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Granby, for your transportation company in Plateau-Mont-Royal, for your hockey league in Mauricie, for your hotel in the South Shore, for your restaurant in Plessisville, for your business in Lévis, for your company in Laval, for your SME in Mauricie, for your car dealership in Sainte-Marie-de-Beauce, for your startup in Saint-Léonard, for your small town in Robertsonville, for your store in Lasalle, for your shop in NDG, for your thrift shop in the Laurentians, for your shoe store in Lachenaie, for your clothing store in Longueuil, for your electronics store in Outaouais, for your robotics store in Saint-Hyacinthe, for your eyewear store in Saint-Georges, for your furniture store in Saguenay-Lac-Saint-Jean, for your construction company in Chateauguay, for your hostel in Saint-Léonard, for your lodging in Beauceville, for your camping in Sept-Îles, for your outfitter in Gatineau, for your printing house in the South Shore, for your financial service company in Repentigny, for your organization in Victoriaville, for your nonprofit organization in Côte-des-Neiges, for your non profit organization in Gaspé, for your small business in Princeville, for your insurance broker in Outaouais, for your human ressources in La Tuque, for your non profit in Lévis, for your HR in Chaudière-Appalaches, for your warehouse in Repentigny, for your bed and breakfast in Mauricie, for your spa in Verdun, for your brewery in Brossard, for your city in Québec Maritime, for your town in Ottawa, for your microbrewery in Saint-Léonard, for your association in Regina, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in Boucherville, for your RTA in Repentigny, for your pub in Saint-Hyacinthe, for your bistro in Trois-Pistoles, for your salon in Plessisville, for your hairdressing salon in Halifax, for your beauty salon in Sherbrooke, for your plumbing company in NDG, for your sugar shack in Canada, for your agency in Shawinigan, for your recruitment company in Chicoutimi, for your headhunting company in Tremblant, for your Clinic in Pierrefonds
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe