Web Writing for your non profit organization in Québec Maritime is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Québec Maritime combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Québec Maritime, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Québec Maritime.
Here are the requirements to follow for Web Writing for your non profit organization in Québec Maritime:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Québec Maritime is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Québec Maritime and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Québec Maritime, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Québec Maritime aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Québec Maritime just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Québec Maritime that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Québec Maritime, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Québec Maritime.
Web content for your non profit organization in Québec Maritime has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Québec Maritime. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Québec Maritime!
Web Writing for your non profit organization in Québec Maritime also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Québec Maritime, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Québec Maritime. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sainte-Marie-de-Beauce, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Canada, for your hockey league in North Montreal, for your hotel in Gaspé, for your restaurant in Boucherville, for your business in Côte-Nord, for your company in Trois-Rivières, for your SME in Victoriaville, for your car dealership in Centre-du-Québec, for your startup in Notre-Dame-des-Pins, for your small town in Montmagny, for your store in Victoriaville, for your shop in Fredericton, for your thrift shop in Black Lake, for your shoe store in the Eastern Townships, for your clothing store in Chandler, for your electronics store in Canada, for your robotics store in Plessisville, for your eyewear store in Saint-Jean-sur-Richelieu, for your furniture store in Iqaluit, for your construction company in Shawinigan, for your hostel in Bas-Saint-Laurent, for your lodging in Yellowknife, for your camping in Charlottetown, for your outfitter in Princeville, for your printing house in Shawinigan, for your financial service company in Estrie, for your organization in Granby, for your nonprofit organization in Sainte-Thérèse, for your non profit organization in Repentigny, for your small business in NDG, for your insurance broker in Montérégie, for your human ressources in Chambly, for your non profit in Princeville, for your HR in Brossard, for your warehouse in Hochelaga-Maisonneuve, for your bed and breakfast in Notre-Dame-des-Pins, for your spa in Trois-Pistoles, for your brewery in Baie-Comeau, for your city in North Montreal, for your town in La Prairie, for your microbrewery in Saint-Joseph-de-Beauce, for your association in Whitehorse, for your tourism association in Notre-Dame-des-Pins, for your regional tourism association in Côte-Nord, for your RTA in Vallée-Jonction, for your pub in Lachenaie, for your bistro in Montmagny, for your salon in Beauceville, for your hairdressing salon in Saint-Jérôme, for your beauty salon in NDG, for your plumbing company in Sherbrooke, for your sugar shack in Joliette, for your agency in Laval, for your recruitment company in Saint-Hubert, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Lachine
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe