Web Writing for your non profit organization in Quebec City is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Quebec City combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Quebec City, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Quebec City.
Here are the requirements to follow for Web Writing for your non profit organization in Quebec City:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Quebec City is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Quebec City and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Quebec City, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Quebec City aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Quebec City just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Quebec City that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Quebec City, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Quebec City.
Web content for your non profit organization in Quebec City has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Quebec City. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Quebec City!
Web Writing for your non profit organization in Quebec City also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Quebec City, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Quebec City. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Sept-Îles, for your transportation company in Repentigny, for your hockey league in Bromont, for your hotel in Lanaudière, for your restaurant in Lachine, for your business in Vancouver, for your company in Regina, for your SME in Pierrefonds, for your car dealership in Ottawa, for your startup in Baie-Comeau, for your small town in Chaudière-Appalaches, for your store in NDG, for your shop in Anjou, for your thrift shop in Chandler, for your shoe store in North Montreal, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Scott, for your robotics store in Trois-Pistoles, for your eyewear store in Lévis, for your furniture store in Saguenay, for your construction company in Lanaudière, for your hostel in Gaspé, for your lodging in Abitibi-Témiscamingue, for your camping in Calgary, for your outfitter in Quebec, for your printing house in Vallée-Jonction, for your financial service company in Toronto, for your organization in Drummondville, for your nonprofit organization in Pierrefonds, for your non profit organization in Outaouais, for your small business in Toronto, for your insurance broker in Sorel-Tracy, for your human ressources in La Prairie, for your non profit in La Tuque, for your HR in Granby, for your warehouse in Mirabel, for your bed and breakfast in Saint-Léonard, for your spa in Sept-Îles, for your brewery in Chateauguay, for your city in the Magdalen Islands, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Lasalle, for your association in the Laurentians, for your tourism association in Saint-Jérôme, for your regional tourism association in Montmagny, for your RTA in Candiac, for your pub in Mont-Tremblant, for your bistro in Terrebonne, for your salon in the South Shore, for your hairdressing salon in Saint-Jean-sur-Richelieu, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Edmonton, for your sugar shack in Mauricie, for your agency in NDG, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Nord-du-Québec, for your Clinic in Kirkland
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe