Web Writing for your non profit organization in Plateau-Mont-Royal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Plateau-Mont-Royal combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Plateau-Mont-Royal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Plateau-Mont-Royal.
Here are the requirements to follow for Web Writing for your non profit organization in Plateau-Mont-Royal:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Plateau-Mont-Royal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Plateau-Mont-Royal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Plateau-Mont-Royal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Plateau-Mont-Royal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Plateau-Mont-Royal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Plateau-Mont-Royal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Plateau-Mont-Royal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Plateau-Mont-Royal.
Web content for your non profit organization in Plateau-Mont-Royal has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Plateau-Mont-Royal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Plateau-Mont-Royal!
Web Writing for your non profit organization in Plateau-Mont-Royal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Plateau-Mont-Royal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Plateau-Mont-Royal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in Plateau-Mont-Royal, for your transportation company in Mascouche, for your hockey league in Sherbrooke, for your hotel in Boucherville, for your restaurant in Anjou, for your business in Lasalle, for your company in Estrie, for your SME in Granby, for your car dealership in Tremblant, for your startup in Whitehorse, for your small town in Yellowknife, for your store in Scott, for your shop in Trois-Pistoles, for your thrift shop in Joliette, for your shoe store in Chateauguay, for your clothing store in Vancouver, for your electronics store in Joliette, for your robotics store in Boucherville, for your eyewear store in Candiac, for your furniture store in Iqaluit, for your construction company in Lac-Saint-Jean, for your hostel in Trois-Rivières, for your lodging in Saint-Hyacinthe, for your camping in Sept-Îles, for your outfitter in Mascouche, for your printing house in Chandler, for your financial service company in NDG, for your organization in North Montreal, for your nonprofit organization in Magog, for your non profit organization in the Laurentians, for your small business in Saint-Hyacinthe, for your insurance broker in Verdun, for your human ressources in Mont-Tremblant, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Toronto, for your warehouse in Nord-du-Québec, for your bed and breakfast in Whitehorse, for your spa in Sainte-Marie-de-Beauce, for your brewery in Canada, for your city in Halifax, for your town in Québec Maritime, for your microbrewery in Mascouche, for your association in Chandler, for your tourism association in Lachine, for your regional tourism association in the Magdalen Islands, for your RTA in Black Lake, for your pub in the South Shore, for your bistro in Hochelaga-Maisonneuve, for your salon in Princeville, for your hairdressing salon in Rimouski, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Sept-Îles, for your sugar shack in Chaudière-Appalaches, for your agency in Chambly, for your recruitment company in Rivière-du-Loup, for your headhunting company in Trois-Pistoles, for your Clinic in North Montreal
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe