Web Writing for your non profit organization in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in NDG combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in NDG.
Here are the requirements to follow for Web Writing for your non profit organization in NDG:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in NDG.
Web content for your non profit organization in NDG has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in NDG!
Web Writing for your non profit organization in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Edmonton, for your NPO in Iqaluit, for your transportation company in Rosemont, for your hockey league in Dorval, for your hotel in Centre-du-Québec, for your restaurant in Lévis, for your business in Laval, for your company in Abitibi-Témiscamingue, for your SME in Baie-Comeau, for your car dealership in Trois-Rivières, for your startup in Toronto, for your small town in Chandler, for your store in Nord-du-Québec, for your shop in Joliette, for your thrift shop in Sept-Îles, for your shoe store in Abitibi-Témiscamingue, for your clothing store in Boisbriand, for your electronics store in Granby, for your robotics store in Tremblant, for your eyewear store in Nuns' Island, for your furniture store in Lachine, for your construction company in Centre-du-Québec, for your hostel in Magog, for your lodging in Chaudière-Appalaches, for your camping in Nord-du-Québec, for your outfitter in Vallée-Jonction, for your printing house in Sainte-Marie-de-Beauce, for your financial service company in Lachenaie, for your organization in Rivière-du-Loup, for your nonprofit organization in Charlottetown, for your non profit organization in Saint-Jérôme, for your small business in Mirabel, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Beauport, for your non profit in NDG, for your HR in Gaspésie, for your warehouse in Outaouais, for your bed and breakfast in Edmonton, for your spa in the Magdalen Islands, for your brewery in Saint-Hyacinthe, for your city in Verdun, for your town in Plessisville, for your microbrewery in Toronto, for your association in Granby, for your tourism association in Notre-Dame-des-Pins, for your regional tourism association in Rosemont, for your RTA in Saguenay, for your pub in Côte-Nord, for your bistro in Lac-Saint-Jean, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Mascouche, for your beauty salon in Winnipeg, for your plumbing company in La Tuque, for your sugar shack in Notre-Dame-des-Pins, for your agency in Saint-Jérôme, for your recruitment company in Hochelaga-Maisonneuve, for your headhunting company in Mauricie, for your Clinic in Trois-Rivières
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe