Web Writing for your non profit organization in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Montreal.
Here are the requirements to follow for Web Writing for your non profit organization in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Montreal.
Web content for your non profit organization in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Montreal!
Web Writing for your non profit organization in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Trois-Rivières, for your transportation company in Beauceville, for your hockey league in Plateau-Mont-Royal, for your hotel in Robertsonville, for your restaurant in Outaouais, for your business in Saint-Jérôme, for your company in Victoriaville, for your SME in Rosemont, for your car dealership in Trois-Pistoles, for your startup in the Eastern Townships, for your small town in Charlottetown, for your store in Lanaudière, for your shop in Mauricie, for your thrift shop in Winnipeg, for your shoe store in Dorval, for your clothing store in Princeville, for your electronics store in Yellowknife, for your robotics store in Saint-Hubert, for your eyewear store in Terrebonne, for your furniture store in Saint-Hyacinthe, for your construction company in Pierrefonds, for your hostel in Halifax, for your lodging in the Eastern Townships, for your camping in Shawinigan, for your outfitter in East-Broughton, for your printing house in Lanaudière, for your financial service company in Plessisville, for your organization in Montérégie, for your nonprofit organization in Trois-Rivières, for your non profit organization in Rosemont, for your small business in Chateauguay, for your insurance broker in Rivière-du-Loup, for your human ressources in Vallée-Jonction, for your non profit in Lasalle, for your HR in Notre-Dame-des-Pins, for your warehouse in NDG, for your bed and breakfast in Black Lake, for your spa in Bas-Saint-Laurent, for your brewery in Verdun, for your city in Estrie, for your town in Longueuil, for your microbrewery in Sorel-Tracy, for your association in Chambly, for your tourism association in Boucherville, for your regional tourism association in Centre-du-Québec, for your RTA in the Magdalen Islands, for your pub in Halifax, for your bistro in Lévis, for your salon in Pierrefonds, for your hairdressing salon in Saint-Joseph-de-Beauce, for your beauty salon in NDG, for your plumbing company in Québec Maritime, for your sugar shack in Quebec, for your agency in Quebec City, for your recruitment company in Thetford Mines, for your headhunting company in Montmagny, for your Clinic in Plateau-Mont-Royal
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe