Web Writing for your non profit organization in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Montreal.
Here are the requirements to follow for Web Writing for your non profit organization in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Montreal.
Web content for your non profit organization in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Montreal!
Web Writing for your non profit organization in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Robertsonville, for your NPO in Lachenaie, for your transportation company in Trois-Rivières, for your hockey league in Saint-Georges, for your hotel in Princeville, for your restaurant in Terrebonne, for your business in Canada, for your company in Sorel-Tracy, for your SME in Saint-Léonard, for your car dealership in La Prairie, for your startup in Halifax, for your small town in La Tuque, for your store in Nord-du-Québec, for your shop in Quebec, for your thrift shop in Chandler, for your shoe store in Charlottetown, for your clothing store in Centre-du-Québec, for your electronics store in Chandler, for your robotics store in Robertsonville, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Côte-Nord, for your construction company in Quebec, for your hostel in Chateauguay, for your lodging in Québec Maritime, for your camping in Rivière-du-Loup, for your outfitter in Dorval, for your printing house in Anjou, for your financial service company in Gaspé, for your organization in Chateauguay, for your nonprofit organization in Yellowknife, for your non profit organization in Ottawa, for your small business in Verdun, for your insurance broker in Ottawa, for your human ressources in Longueuil, for your non profit in Saint-Léonard, for your HR in Shawinigan, for your warehouse in Verdun, for your bed and breakfast in Boucherville, for your spa in Saint-Léonard, for your brewery in Candiac, for your city in Nuns' Island, for your town in Sainte-Marie-de-Beauce, for your microbrewery in Magog, for your association in Saguenay, for your tourism association in Black Lake, for your regional tourism association in Edmonton, for your RTA in East-Broughton, for your pub in Montmagny, for your bistro in Shawinigan, for your salon in Trois-Pistoles, for your hairdressing salon in La Tuque, for your beauty salon in Lachenaie, for your plumbing company in Drummondville, for your sugar shack in Rimouski, for your agency in Mauricie, for your recruitment company in Pierrefonds, for your headhunting company in Whitehorse, for your Clinic in Black Lake
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe