Web Writing for your non profit organization in Longueuil is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Longueuil combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Longueuil, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Longueuil.
Here are the requirements to follow for Web Writing for your non profit organization in Longueuil:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Longueuil is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Longueuil and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Longueuil, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Longueuil aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Longueuil just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Longueuil that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Longueuil, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Longueuil.
Web content for your non profit organization in Longueuil has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Longueuil. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Longueuil!
Web Writing for your non profit organization in Longueuil also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Longueuil, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Longueuil. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Canada, for your transportation company in North Montreal, for your hockey league in Lasalle, for your hotel in Mascouche, for your restaurant in Montreal, for your business in NDG, for your company in Lac-Saint-Jean, for your SME in Saint-Jérôme, for your car dealership in Napierville, for your startup in Charlottetown, for your small town in Québec Maritime, for your store in Québec Maritime, for your shop in Yellowknife, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Gaspé, for your clothing store in Saint-Léonard, for your electronics store in Dorval, for your robotics store in North Montreal, for your eyewear store in Chandler, for your furniture store in Princeville, for your construction company in Anjou, for your hostel in the South Shore, for your lodging in Saint-Laurent, for your camping in Repentigny, for your outfitter in Abitibi-Témiscamingue, for your printing house in Victoriaville, for your financial service company in Centre-du-Québec, for your organization in Lac-Saint-Jean, for your nonprofit organization in Candiac, for your non profit organization in Boisbriand, for your small business in Lachine, for your insurance broker in Pointe-Claire, for your human ressources in Pointe-Claire, for your non profit in Mirabel, for your HR in the South Shore, for your warehouse in Saguenay, for your bed and breakfast in Estrie, for your spa in La Tuque, for your brewery in Côte-des-Neiges, for your city in Trois-Rivières, for your town in Tremblant, for your microbrewery in Centre-du-Québec, for your association in Québec Maritime, for your tourism association in Gaspé, for your regional tourism association in Kirkland, for your RTA in Bas-Saint-Laurent, for your pub in Saint-Jean-sur-Richelieu, for your bistro in Boucherville, for your salon in Montreal, for your hairdressing salon in Lasalle, for your beauty salon in Saint-Jean-sur-Richelieu, for your plumbing company in Edmonton, for your sugar shack in Saint-Jean-sur-Richelieu, for your agency in Black Lake, for your recruitment company in Ottawa, for your headhunting company in Charlottetown, for your Clinic in the Eastern Townships
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe