Web Writing for your non profit organization in the Laurentians is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in the Laurentians combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in the Laurentians, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in the Laurentians.
Here are the requirements to follow for Web Writing for your non profit organization in the Laurentians:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in the Laurentians is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in the Laurentians and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in the Laurentians, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in the Laurentians aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in the Laurentians just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in the Laurentians that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in the Laurentians, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in the Laurentians.
Web content for your non profit organization in the Laurentians has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in the Laurentians. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in the Laurentians!
Web Writing for your non profit organization in the Laurentians also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in the Laurentians, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in the Laurentians. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Gaspésie, for your transportation company in Gaspé, for your hockey league in Mauricie, for your hotel in Sainte-Thérèse, for your restaurant in Pierrefonds, for your business in Saint-Hyacinthe, for your company in East-Broughton, for your SME in Sherbrooke, for your car dealership in Saint-Georges, for your startup in Mirabel, for your small town in Nord-du-Québec, for your store in Chaudière-Appalaches, for your shop in Regina, for your thrift shop in Charlottetown, for your shoe store in Mirabel, for your clothing store in Lanaudière, for your electronics store in Chambly, for your robotics store in Sainte-Thérèse, for your eyewear store in the Magdalen Islands, for your furniture store in Boisbriand, for your construction company in Estrie, for your hostel in Canada, for your lodging in Notre-Dame-des-Pins, for your camping in Estrie, for your outfitter in Saint-Léonard, for your printing house in Trois-Rivières, for your financial service company in Yellowknife, for your organization in Charlottetown, for your nonprofit organization in Nuns' Island, for your non profit organization in Fredericton, for your small business in Iqaluit, for your insurance broker in Saint-Jérôme, for your human ressources in Lévis, for your non profit in Abitibi-Témiscamingue, for your HR in Ottawa, for your warehouse in Chicoutimi, for your bed and breakfast in Beauport, for your spa in Boisbriand, for your brewery in Estrie, for your city in Anjou, for your town in Saint-Léonard, for your microbrewery in Gatineau, for your association in Regina, for your tourism association in Ottawa, for your regional tourism association in Chandler, for your RTA in Lévis, for your pub in Montérégie, for your bistro in Plateau-Mont-Royal, for your salon in Mauricie, for your hairdressing salon in Pierrefonds, for your beauty salon in Dorval, for your plumbing company in La Prairie, for your sugar shack in the Eastern Townships, for your agency in Saint-Jean-sur-Richelieu, for your recruitment company in Boisbriand, for your headhunting company in Outaouais, for your Clinic in Saint-Jean-sur-Richelieu
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe