Web Writing for your non profit organization in Lasalle is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Lasalle combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Lasalle, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Lasalle.
Here are the requirements to follow for Web Writing for your non profit organization in Lasalle:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Lasalle is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Lasalle and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Lasalle, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Lasalle aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Lasalle just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Lasalle that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Lasalle, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Lasalle.
Web content for your non profit organization in Lasalle has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Lasalle. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Lasalle!
Web Writing for your non profit organization in Lasalle also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Lasalle, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Lasalle. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plessisville, for your NPO in Pierrefonds, for your transportation company in Chaudière-Appalaches, for your hockey league in NDG, for your hotel in Saint-Jérôme, for your restaurant in Sept-Îles, for your business in Laval, for your company in Centre-du-Québec, for your SME in Edmonton, for your car dealership in Plateau-Mont-Royal, for your startup in Nord-du-Québec, for your small town in Rivière-du-Loup, for your store in Saint-Jérôme, for your shop in Whitehorse, for your thrift shop in Bas-Saint-Laurent, for your shoe store in Sainte-Thérèse, for your clothing store in Gatineau, for your electronics store in Lachine, for your robotics store in Pierrefonds, for your eyewear store in Shawinigan, for your furniture store in Trois-Rivières, for your construction company in Lasalle, for your hostel in Sorel-Tracy, for your lodging in Lachenaie, for your camping in Terrebonne, for your outfitter in Saint-Laurent, for your printing house in Verdun, for your financial service company in Saint-Laurent, for your organization in Ottawa, for your nonprofit organization in Longueuil, for your non profit organization in Calgary, for your small business in Kirkland, for your insurance broker in Beauport, for your human ressources in Plateau-Mont-Royal, for your non profit in Mirabel, for your HR in Vancouver, for your warehouse in Sorel-Tracy, for your bed and breakfast in Quebec, for your spa in the Magdalen Islands, for your brewery in Baie-Comeau, for your city in the Eastern Townships, for your town in Plessisville, for your microbrewery in Lachine, for your association in Chicoutimi, for your tourism association in La Tuque, for your regional tourism association in Trois-Rivières, for your RTA in Verdun, for your pub in Tremblant, for your bistro in Verdun, for your salon in Longueuil, for your hairdressing salon in Victoriaville, for your beauty salon in Verdun, for your plumbing company in Saint-Hyacinthe, for your sugar shack in Granby, for your agency in Saint-Jean-sur-Richelieu, for your recruitment company in Magog, for your headhunting company in Shawinigan, for your Clinic in Mauricie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe