Web Writing for your non profit organization in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Gatineau.
Here are the requirements to follow for Web Writing for your non profit organization in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Gatineau.
Web content for your non profit organization in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Gatineau!
Web Writing for your non profit organization in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Granby, for your NPO in Iqaluit, for your transportation company in Rimouski, for your hockey league in Laval, for your hotel in Calgary, for your restaurant in Trois-Pistoles, for your business in Plessisville, for your company in Chambly, for your SME in NDG, for your car dealership in Mauricie, for your startup in Victoriaville, for your small town in Chambly, for your store in Sainte-Marie-de-Beauce, for your shop in Mascouche, for your thrift shop in Sept-Îles, for your shoe store in Canada, for your clothing store in Victoriaville, for your electronics store in Plateau-Mont-Royal, for your robotics store in Edmonton, for your eyewear store in Rosemont, for your furniture store in the Laurentians, for your construction company in Hochelaga-Maisonneuve, for your hostel in Halifax, for your lodging in Vancouver, for your camping in Sainte-Thérèse, for your outfitter in Terrebonne, for your printing house in Mont-Tremblant, for your financial service company in Lasalle, for your organization in Laval, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Granby, for your small business in Quebec City, for your insurance broker in Quebec City, for your human ressources in Plateau-Mont-Royal, for your non profit in Napierville, for your HR in Côte-Nord, for your warehouse in Regina, for your bed and breakfast in Napierville, for your spa in Shawinigan, for your brewery in Montmagny, for your city in Trois-Pistoles, for your town in Beauceville, for your microbrewery in Saint-Hubert, for your association in Shawinigan, for your tourism association in Pointe-Claire, for your regional tourism association in Black Lake, for your RTA in the Magdalen Islands, for your pub in Victoriaville, for your bistro in Bas-Saint-Laurent, for your salon in Centre-du-Québec, for your hairdressing salon in Sept-Îles, for your beauty salon in Victoriaville, for your plumbing company in Verdun, for your sugar shack in Dorval, for your agency in Sorel-Tracy, for your recruitment company in Robertsonville, for your headhunting company in the South Shore, for your Clinic in Centre-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe