Web Writing for your non profit organization in Gaspé is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Gaspé combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Gaspé, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Gaspé.
Here are the requirements to follow for Web Writing for your non profit organization in Gaspé:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Gaspé is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Gaspé and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Gaspé, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Gaspé aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Gaspé just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Gaspé that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Gaspé, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Gaspé.
Web content for your non profit organization in Gaspé has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Gaspé. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Gaspé!
Web Writing for your non profit organization in Gaspé also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Gaspé, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Gaspé. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Saint-Hubert, for your transportation company in Anjou, for your hockey league in Mascouche, for your hotel in Pierrefonds, for your restaurant in Côte-Nord, for your business in Sainte-Thérèse, for your company in Canada, for your SME in Saint-Léonard, for your car dealership in Gaspésie, for your startup in Saint-Joseph-de-Beauce, for your small town in Whitehorse, for your store in Chicoutimi, for your shop in Regina, for your thrift shop in Montreal, for your shoe store in Plessisville, for your clothing store in Chambly, for your electronics store in Yellowknife, for your robotics store in Baie-Comeau, for your eyewear store in East-Broughton, for your furniture store in Granby, for your construction company in Whitehorse, for your hostel in Pierrefonds, for your lodging in La Prairie, for your camping in Thetford Mines, for your outfitter in Plessisville, for your printing house in Notre-Dame-des-Pins, for your financial service company in Laval, for your organization in Toronto, for your nonprofit organization in Magog, for your non profit organization in Côte-Nord, for your small business in Saint-Hyacinthe, for your insurance broker in the South Shore, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Plateau-Mont-Royal, for your HR in Chateauguay, for your warehouse in Laval, for your bed and breakfast in Côte-des-Neiges, for your spa in Iqaluit, for your brewery in North Montreal, for your city in Lachine, for your town in Charlottetown, for your microbrewery in Granby, for your association in La Prairie, for your tourism association in Drummondville, for your regional tourism association in Vallée-Jonction, for your RTA in Beauceville, for your pub in Chambly, for your bistro in Chateauguay, for your salon in East-Broughton, for your hairdressing salon in Winnipeg, for your beauty salon in Hochelaga-Maisonneuve, for your plumbing company in Sherbrooke, for your sugar shack in Yellowknife, for your agency in Notre-Dame-des-Pins, for your recruitment company in Longueuil, for your headhunting company in Estrie, for your Clinic in Rivière-du-Loup
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe