Web Writing for your non profit organization in Estrie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Estrie combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Estrie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Estrie.
Here are the requirements to follow for Web Writing for your non profit organization in Estrie:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Estrie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Estrie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Estrie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Estrie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Estrie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Estrie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Estrie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Estrie.
Web content for your non profit organization in Estrie has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Estrie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Estrie!
Web Writing for your non profit organization in Estrie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Estrie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Estrie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sorel-Tracy, for your NPO in Mauricie, for your transportation company in Saguenay, for your hockey league in Gaspé, for your hotel in Anjou, for your restaurant in Saint-Hubert, for your business in Rimouski, for your company in Trois-Pistoles, for your SME in Boisbriand, for your car dealership in Baie-Comeau, for your startup in the Laurentians, for your small town in Gaspé, for your store in Trois-Rivières, for your shop in Boucherville, for your thrift shop in the Laurentians, for your shoe store in Quebec, for your clothing store in La Prairie, for your electronics store in Pierrefonds, for your robotics store in Côte-des-Neiges, for your eyewear store in Drummondville, for your furniture store in Longueuil, for your construction company in Edmonton, for your hostel in Baie-Comeau, for your lodging in Kirkland, for your camping in Hochelaga-Maisonneuve, for your outfitter in Iqaluit, for your printing house in Abitibi-Témiscamingue, for your financial service company in Mont-Tremblant, for your organization in Boisbriand, for your nonprofit organization in Napierville, for your non profit organization in Nuns' Island, for your small business in Anjou, for your insurance broker in Sorel-Tracy, for your human ressources in Lanaudière, for your non profit in NDG, for your HR in the Laurentians, for your warehouse in Fredericton, for your bed and breakfast in Mascouche, for your spa in the Magdalen Islands, for your brewery in Chaudière-Appalaches, for your city in Saint-Hubert, for your town in Mauricie, for your microbrewery in Lac-Saint-Jean, for your association in Plessisville, for your tourism association in Verdun, for your regional tourism association in Anjou, for your RTA in Laval, for your pub in Montreal, for your bistro in Montreal, for your salon in Longueuil, for your hairdressing salon in Chaudière-Appalaches, for your beauty salon in Whitehorse, for your plumbing company in Tremblant, for your sugar shack in Thetford Mines, for your agency in Boucherville, for your recruitment company in Saint-Hubert, for your headhunting company in Chicoutimi, for your Clinic in Sept-Îles
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe