Web Writing for your non profit organization in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Edmonton.
Here are the requirements to follow for Web Writing for your non profit organization in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Edmonton.
Web content for your non profit organization in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Edmonton!
Web Writing for your non profit organization in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Sainte-Thérèse, for your transportation company in Saint-Georges, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in Magog, for your restaurant in Saint-Léonard, for your business in Chateauguay, for your company in Lévis, for your SME in Beauceville, for your car dealership in Quebec City, for your startup in Montmagny, for your small town in Saint-Georges, for your store in Robertsonville, for your shop in Tremblant, for your thrift shop in Regina, for your shoe store in Saguenay, for your clothing store in Saint-Léonard, for your electronics store in Trois-Pistoles, for your robotics store in Bromont, for your eyewear store in Plessisville, for your furniture store in Iqaluit, for your construction company in Mascouche, for your hostel in Brossard, for your lodging in Saint-Hubert, for your camping in Canada, for your outfitter in Lanaudière, for your printing house in the Eastern Townships, for your financial service company in Brossard, for your organization in Centre-du-Québec, for your nonprofit organization in Quebec, for your non profit organization in Lachenaie, for your small business in Boisbriand, for your insurance broker in Chambly, for your human ressources in Centre-du-Québec, for your non profit in Sept-Îles, for your HR in Charlottetown, for your warehouse in Drummondville, for your bed and breakfast in Plessisville, for your spa in Napierville, for your brewery in Laval, for your city in Vallée-Jonction, for your town in Saint-Hyacinthe, for your microbrewery in Anjou, for your association in Saint-Georges, for your tourism association in North Montreal, for your regional tourism association in Saint-Georges, for your RTA in Mauricie, for your pub in Chaudière-Appalaches, for your bistro in Dorval, for your salon in Shawinigan, for your hairdressing salon in Trois-Rivières, for your beauty salon in Montérégie, for your plumbing company in Rivière-du-Loup, for your sugar shack in Plessisville, for your agency in Notre-Dame-des-Pins, for your recruitment company in Joliette, for your headhunting company in Napierville, for your Clinic in Boucherville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe