Web Writing for your non profit organization in Bas-Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Bas-Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Bas-Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Bas-Saint-Laurent.
Here are the requirements to follow for Web Writing for your non profit organization in Bas-Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Bas-Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Bas-Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Bas-Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Bas-Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Bas-Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Bas-Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Bas-Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Bas-Saint-Laurent.
Web content for your non profit organization in Bas-Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Bas-Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Bas-Saint-Laurent!
Web Writing for your non profit organization in Bas-Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Bas-Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Bas-Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chambly, for your NPO in the South Shore, for your transportation company in Côte-Nord, for your hockey league in East-Broughton, for your hotel in Granby, for your restaurant in La Prairie, for your business in Lachine, for your company in Candiac, for your SME in Ottawa, for your car dealership in Saint-Hubert, for your startup in Sherbrooke, for your small town in Calgary, for your store in Sorel-Tracy, for your shop in Chicoutimi, for your thrift shop in the Laurentians, for your shoe store in Granby, for your clothing store in Laval, for your electronics store in Trois-Pistoles, for your robotics store in Rosemont, for your eyewear store in Saint-Jérôme, for your furniture store in Côte-Nord, for your construction company in Chaudière-Appalaches, for your hostel in Granby, for your lodging in Tremblant, for your camping in Lachine, for your outfitter in Outaouais, for your printing house in East-Broughton, for your financial service company in La Tuque, for your organization in Halifax, for your nonprofit organization in Vallée-Jonction, for your non profit organization in Whitehorse, for your small business in Saint-Eustache, for your insurance broker in Joliette, for your human ressources in NDG, for your non profit in Drummondville, for your HR in Lachenaie, for your warehouse in Bas-Saint-Laurent, for your bed and breakfast in Montmagny, for your spa in Rivière-du-Loup, for your brewery in Mont-Tremblant, for your city in Centre-du-Québec, for your town in Chateauguay, for your microbrewery in Lasalle, for your association in Terrebonne, for your tourism association in Nord-du-Québec, for your regional tourism association in Edmonton, for your RTA in Mirabel, for your pub in Iqaluit, for your bistro in Mascouche, for your salon in Whitehorse, for your hairdressing salon in Centre-du-Québec, for your beauty salon in Lachenaie, for your plumbing company in La Tuque, for your sugar shack in the Laurentians, for your agency in Centre-du-Québec, for your recruitment company in Edmonton, for your headhunting company in Magog, for your Clinic in La Tuque
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe