Web Writing for your non profit in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Montreal.
Here are the requirements to follow for Web Writing for your non profit in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Montreal.
Web content for your non profit in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Montreal!
Web Writing for your non profit in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Eustache, for your NPO in Montreal, for your transportation company in Candiac, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in Saint-Jérôme, for your restaurant in Kirkland, for your business in La Tuque, for your company in Chicoutimi, for your SME in Iqaluit, for your car dealership in Saint-Eustache, for your startup in Plateau-Mont-Royal, for your small town in Sorel-Tracy, for your store in Gatineau, for your shop in Chambly, for your thrift shop in Vancouver, for your shoe store in Saguenay, for your clothing store in Gaspésie, for your electronics store in Sherbrooke, for your robotics store in Repentigny, for your eyewear store in Sorel-Tracy, for your furniture store in Nord-du-Québec, for your construction company in Quebec City, for your hostel in Gaspé, for your lodging in Québec Maritime, for your camping in Quebec, for your outfitter in Lachenaie, for your printing house in Montmagny, for your financial service company in La Tuque, for your organization in Whitehorse, for your nonprofit organization in Brossard, for your non profit organization in Centre-du-Québec, for your small business in Repentigny, for your insurance broker in the Laurentians, for your human ressources in Canada, for your non profit in Notre-Dame-des-Pins, for your HR in Lachenaie, for your warehouse in Outaouais, for your bed and breakfast in Saint-Léonard, for your spa in Lévis, for your brewery in the Magdalen Islands, for your city in Sherbrooke, for your town in Trois-Rivières, for your microbrewery in Estrie, for your association in Edmonton, for your tourism association in Edmonton, for your regional tourism association in Beauport, for your RTA in Montmagny, for your pub in Sept-Îles, for your bistro in Whitehorse, for your salon in Napierville, for your hairdressing salon in Saguenay-Lac-Saint-Jean, for your beauty salon in Chicoutimi, for your plumbing company in the Eastern Townships, for your sugar shack in Gaspésie, for your agency in Gatineau, for your recruitment company in Lachenaie, for your headhunting company in Hochelaga-Maisonneuve, for your Clinic in Candiac
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe