Web Writing for your non profit in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Gatineau.
Here are the requirements to follow for Web Writing for your non profit in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Gatineau.
Web content for your non profit in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Gatineau!
Web Writing for your non profit in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rosemont, for your NPO in Lachenaie, for your transportation company in Calgary, for your hockey league in Laval, for your hotel in Bas-Saint-Laurent, for your restaurant in Trois-Rivières, for your business in Abitibi-Témiscamingue, for your company in Gaspé, for your SME in Sainte-Marie-de-Beauce, for your car dealership in Joliette, for your startup in Saguenay, for your small town in Montmagny, for your store in Chaudière-Appalaches, for your shop in Abitibi-Témiscamingue, for your thrift shop in Montreal, for your shoe store in Princeville, for your clothing store in Candiac, for your electronics store in Chateauguay, for your robotics store in Edmonton, for your eyewear store in Chambly, for your furniture store in Sept-Îles, for your construction company in Drummondville, for your hostel in Vancouver, for your lodging in Shawinigan, for your camping in Chaudière-Appalaches, for your outfitter in Shawinigan, for your printing house in Rimouski, for your financial service company in Lévis, for your organization in Plessisville, for your nonprofit organization in Granby, for your non profit organization in Quebec City, for your small business in Montmagny, for your insurance broker in Rosemont, for your human ressources in Sherbrooke, for your non profit in Drummondville, for your HR in Longueuil, for your warehouse in Chandler, for your bed and breakfast in Saint-Hubert, for your spa in Bas-Saint-Laurent, for your brewery in Saint-Georges, for your city in Tremblant, for your town in Mirabel, for your microbrewery in East-Broughton, for your association in Lévis, for your tourism association in Trois-Pistoles, for your regional tourism association in Chandler, for your RTA in Centre-du-Québec, for your pub in Mauricie, for your bistro in Tremblant, for your salon in Vancouver, for your hairdressing salon in Saint-Joseph-de-Beauce, for your beauty salon in Robertsonville, for your plumbing company in Rosemont, for your sugar shack in Toronto, for your agency in Regina, for your recruitment company in Nord-du-Québec, for your headhunting company in Gaspésie, for your Clinic in Côte-Nord
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe