Web Writing for your non profit in Fredericton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Fredericton combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Fredericton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Fredericton.
Here are the requirements to follow for Web Writing for your non profit in Fredericton:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Fredericton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Fredericton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Fredericton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Fredericton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Fredericton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Fredericton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Fredericton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Fredericton.
Web content for your non profit in Fredericton has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Fredericton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Fredericton!
Web Writing for your non profit in Fredericton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Fredericton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Fredericton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in Iqaluit, for your transportation company in Victoriaville, for your hockey league in Hochelaga-Maisonneuve, for your hotel in the Eastern Townships, for your restaurant in Saint-Jérôme, for your business in the Magdalen Islands, for your company in Tremblant, for your SME in Gaspé, for your car dealership in Saint-Jérôme, for your startup in Sainte-Marie-de-Beauce, for your small town in the Magdalen Islands, for your store in Saint-Léonard, for your shop in Gaspésie, for your thrift shop in Nuns' Island, for your shoe store in Bromont, for your clothing store in Saint-Jérôme, for your electronics store in Nuns' Island, for your robotics store in Chateauguay, for your eyewear store in Sorel-Tracy, for your furniture store in Sainte-Thérèse, for your construction company in Mauricie, for your hostel in Magog, for your lodging in the Laurentians, for your camping in Saint-Hubert, for your outfitter in Anjou, for your printing house in Vancouver, for your financial service company in Napierville, for your organization in Boucherville, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in Shawinigan, for your small business in Edmonton, for your insurance broker in Victoriaville, for your human ressources in the Eastern Townships, for your non profit in Sainte-Marie-de-Beauce, for your HR in Pointe-Claire, for your warehouse in Terrebonne, for your bed and breakfast in Regina, for your spa in Saint-Léonard, for your brewery in Longueuil, for your city in Thetford Mines, for your town in Yellowknife, for your microbrewery in Fredericton, for your association in Montreal, for your tourism association in Toronto, for your regional tourism association in Plessisville, for your RTA in Abitibi-Témiscamingue, for your pub in Winnipeg, for your bistro in Calgary, for your salon in the Magdalen Islands, for your hairdressing salon in Joliette, for your beauty salon in Chandler, for your plumbing company in the Laurentians, for your sugar shack in Beauport, for your agency in Bas-Saint-Laurent, for your recruitment company in La Tuque, for your headhunting company in Nuns' Island, for your Clinic in Hochelaga-Maisonneuve
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe