Web Writing for your non profit in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Canada combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Canada.
Here are the requirements to follow for Web Writing for your non profit in Canada:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Canada.
Web content for your non profit in Canada has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Canada!
Web Writing for your non profit in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Vallée-Jonction, for your NPO in Montérégie, for your transportation company in Kirkland, for your hockey league in Fredericton, for your hotel in Toronto, for your restaurant in Toronto, for your business in Sorel-Tracy, for your company in Calgary, for your SME in Saint-Joseph-de-Beauce, for your car dealership in Abitibi-Témiscamingue, for your startup in Tremblant, for your small town in Gaspésie, for your store in Gaspé, for your shop in Chicoutimi, for your thrift shop in Terrebonne, for your shoe store in Notre-Dame-des-Pins, for your clothing store in Princeville, for your electronics store in Sherbrooke, for your robotics store in Rimouski, for your eyewear store in Chateauguay, for your furniture store in Saint-Léonard, for your construction company in Quebec, for your hostel in Edmonton, for your lodging in La Tuque, for your camping in Hochelaga-Maisonneuve, for your outfitter in Gaspésie, for your printing house in Quebec, for your financial service company in Saint-Eustache, for your organization in Chateauguay, for your nonprofit organization in Chandler, for your non profit organization in Drummondville, for your small business in Edmonton, for your insurance broker in Côte-des-Neiges, for your human ressources in Côte-des-Neiges, for your non profit in La Prairie, for your HR in Chateauguay, for your warehouse in La Tuque, for your bed and breakfast in Lasalle, for your spa in Mauricie, for your brewery in the Eastern Townships, for your city in Lasalle, for your town in Gatineau, for your microbrewery in Lachenaie, for your association in Longueuil, for your tourism association in Rivière-du-Loup, for your regional tourism association in Calgary, for your RTA in Chambly, for your pub in the Magdalen Islands, for your bistro in Rosemont, for your salon in Mont-Tremblant, for your hairdressing salon in Mirabel, for your beauty salon in Mauricie, for your plumbing company in Abitibi-Témiscamingue, for your sugar shack in Joliette, for your agency in Whitehorse, for your recruitment company in Kirkland, for your headhunting company in Brossard, for your Clinic in Bas-Saint-Laurent
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe