Web Writing for your non profit is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit combines writing skills with a deep understanding of digital requirements, SEO for your non profit, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit.
Here are the requirements to follow for Web Writing for your non profit:
A Web writer isn't just someone who writes well. Web Writing for your non profit is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit.
Web content for your non profit has to be very precisely structured if you want to extend the time users spend on a website for your non profit. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit!
Web Writing for your non profit also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspésie, for your NPO in Sainte-Thérèse, for your transportation company in Montreal, for your hockey league in Abitibi-Témiscamingue, for your hotel in Saint-Joseph-de-Beauce, for your restaurant in Quebec City, for your business in Thetford Mines, for your company in Brossard, for your SME in Bas-Saint-Laurent, for your car dealership in Baie-Comeau, for your startup in East-Broughton, for your small town in Plateau-Mont-Royal, for your store in Scott, for your shop in Verdun, for your thrift shop in Whitehorse, for your shoe store in Repentigny, for your clothing store in Saint-Jérôme, for your electronics store in Saint-Hyacinthe, for your robotics store in Outaouais, for your eyewear store in Toronto, for your furniture store in Saguenay, for your construction company in Quebec, for your hostel in Baie-Comeau, for your lodging in Gatineau, for your camping in Côte-Nord, for your outfitter in Tremblant, for your printing house in Côte-des-Neiges, for your financial service company in Pointe-Claire, for your organization in Saint-Laurent, for your nonprofit organization in Sainte-Marie-de-Beauce, for your non profit organization in Saint-Eustache, for your small business in Baie-Comeau, for your insurance broker in Sainte-Marie-de-Beauce, for your human ressources in Saint-Georges, for your non profit in Chateauguay, for your HR in Plessisville, for your warehouse in Saint-Jérôme, for your bed and breakfast in Lanaudière, for your spa in Scott, for your brewery in Côte-Nord, for your city in Trois-Pistoles, for your town in Gaspé, for your microbrewery in Boisbriand, for your association in Sherbrooke, for your tourism association in Outaouais, for your regional tourism association in Boisbriand, for your RTA in Lac-Saint-Jean, for your pub in Lasalle, for your bistro in Magog, for your salon in Joliette, for your hairdressing salon in the Magdalen Islands, for your beauty salon in Centre-du-Québec, for your plumbing company in Pierrefonds, for your sugar shack in Winnipeg, for your agency in Halifax, for your recruitment company in Scott, for your headhunting company in Chateauguay, for your Clinic in Lévis
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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