Web Writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for Web Writing in NDG:
A Web writer isn't just someone who writes well. Web Writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
Web Writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Iqaluit, for your NPO in Québec Maritime, for your transportation company in Mauricie, for your hockey league in Pierrefonds, for your hotel in Winnipeg, for your restaurant in the Magdalen Islands, for your business in Edmonton, for your company in Saint-Laurent, for your SME in Rivière-du-Loup, for your car dealership in Princeville, for your startup in Pointe-Claire, for your small town in Saint-Eustache, for your store in Granby, for your shop in Notre-Dame-des-Pins, for your thrift shop in Côte-Nord, for your shoe store in Baie-Comeau, for your clothing store in Chandler, for your electronics store in Notre-Dame-des-Pins, for your robotics store in Saint-Georges, for your eyewear store in Chicoutimi, for your furniture store in Candiac, for your construction company in Montérégie, for your hostel in the Eastern Townships, for your lodging in Beauport, for your camping in Gaspésie, for your outfitter in Beauport, for your printing house in the Eastern Townships, for your financial service company in Laval, for your organization in Quebec, for your nonprofit organization in Saint-Eustache, for your non profit organization in Lasalle, for your small business in Laval, for your insurance broker in East-Broughton, for your human ressources in East-Broughton, for your non profit in Victoriaville, for your HR in Verdun, for your warehouse in Magog, for your bed and breakfast in Dorval, for your spa in the Magdalen Islands, for your brewery in Lac-Saint-Jean, for your city in Canada, for your town in Boucherville, for your microbrewery in Halifax, for your association in Whitehorse, for your tourism association in Saguenay-Lac-Saint-Jean, for your regional tourism association in Winnipeg, for your RTA in Mascouche, for your pub in Saguenay, for your bistro in Vallée-Jonction, for your salon in Ottawa, for your hairdressing salon in Candiac, for your beauty salon in Mirabel, for your plumbing company in Winnipeg, for your sugar shack in Trois-Rivières, for your agency in Lanaudière, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Hochelaga-Maisonneuve, for your Clinic in Terrebonne
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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