Web Writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for Web Writing in NDG:
A Web writer isn't just someone who writes well. Web Writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
Web Writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Tremblant, for your transportation company in Chaudière-Appalaches, for your hockey league in Magog, for your hotel in Chaudière-Appalaches, for your restaurant in the South Shore, for your business in Chambly, for your company in Tremblant, for your SME in Longueuil, for your car dealership in Charlottetown, for your startup in Lachine, for your small town in Princeville, for your store in Beauceville, for your shop in Côte-Nord, for your thrift shop in Robertsonville, for your shoe store in Tremblant, for your clothing store in Montreal, for your electronics store in Calgary, for your robotics store in Bromont, for your eyewear store in Longueuil, for your furniture store in Quebec, for your construction company in Toronto, for your hostel in the Laurentians, for your lodging in Rosemont, for your camping in the Magdalen Islands, for your outfitter in Halifax, for your printing house in the Laurentians, for your financial service company in Beauceville, for your organization in Mont-Tremblant, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Rimouski, for your small business in Chambly, for your insurance broker in Lasalle, for your human ressources in Anjou, for your non profit in Gaspé, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Winnipeg, for your bed and breakfast in the South Shore, for your spa in Granby, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Sainte-Thérèse, for your town in Victoriaville, for your microbrewery in Saint-Hubert, for your association in Black Lake, for your tourism association in Hochelaga-Maisonneuve, for your regional tourism association in Repentigny, for your RTA in Fredericton, for your pub in Terrebonne, for your bistro in Princeville, for your salon in Bromont, for your hairdressing salon in Granby, for your beauty salon in Victoriaville, for your plumbing company in Sainte-Thérèse, for your sugar shack in the Magdalen Islands, for your agency in La Prairie, for your recruitment company in Victoriaville, for your headhunting company in Mauricie, for your Clinic in Gatineau
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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