Web Writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for Web Writing in NDG:
A Web writer isn't just someone who writes well. Web Writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
Web Writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Hochelaga-Maisonneuve, for your NPO in Iqaluit, for your transportation company in Saint-Joseph-de-Beauce, for your hockey league in the Eastern Townships, for your hotel in Canada, for your restaurant in Vallée-Jonction, for your business in Beauport, for your company in Chateauguay, for your SME in Lasalle, for your car dealership in Black Lake, for your startup in Sainte-Marie-de-Beauce, for your small town in Whitehorse, for your store in Saguenay-Lac-Saint-Jean, for your shop in Gatineau, for your thrift shop in Chateauguay, for your shoe store in Joliette, for your clothing store in the South Shore, for your electronics store in Pointe-Claire, for your robotics store in Rivière-du-Loup, for your eyewear store in Dorval, for your furniture store in La Tuque, for your construction company in Pierrefonds, for your hostel in Gatineau, for your lodging in Anjou, for your camping in Vallée-Jonction, for your outfitter in Ottawa, for your printing house in Rosemont, for your financial service company in Bromont, for your organization in Chicoutimi, for your nonprofit organization in Canada, for your non profit organization in Montmagny, for your small business in Saint-Joseph-de-Beauce, for your insurance broker in Chandler, for your human ressources in Repentigny, for your non profit in Chambly, for your HR in Longueuil, for your warehouse in Pointe-Claire, for your bed and breakfast in Quebec City, for your spa in Canada, for your brewery in Kirkland, for your city in Montmagny, for your town in Pierrefonds, for your microbrewery in Beauceville, for your association in Drummondville, for your tourism association in Calgary, for your regional tourism association in Chambly, for your RTA in Abitibi-Témiscamingue, for your pub in Beauport, for your bistro in Sainte-Thérèse, for your salon in La Tuque, for your hairdressing salon in Napierville, for your beauty salon in Chicoutimi, for your plumbing company in Charlottetown, for your sugar shack in Brossard, for your agency in Laval, for your recruitment company in Yellowknife, for your headhunting company in Iqaluit, for your Clinic in Beauport
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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