Web Writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for Web Writing in NDG:
A Web writer isn't just someone who writes well. Web Writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
Web Writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Black Lake, for your NPO in East-Broughton, for your transportation company in Regina, for your hockey league in Saint-Eustache, for your hotel in Saint-Laurent, for your restaurant in La Prairie, for your business in Scott, for your company in Lasalle, for your SME in Lac-Saint-Jean, for your car dealership in Boucherville, for your startup in Quebec City, for your small town in Laval, for your store in the Laurentians, for your shop in East-Broughton, for your thrift shop in Granby, for your shoe store in Sorel-Tracy, for your clothing store in Quebec, for your electronics store in Estrie, for your robotics store in the Laurentians, for your eyewear store in Saguenay, for your furniture store in Plateau-Mont-Royal, for your construction company in Côte-des-Neiges, for your hostel in Abitibi-Témiscamingue, for your lodging in Joliette, for your camping in the Laurentians, for your outfitter in Sorel-Tracy, for your printing house in Vancouver, for your financial service company in the Magdalen Islands, for your organization in La Prairie, for your nonprofit organization in Sainte-Thérèse, for your non profit organization in Gaspé, for your small business in Sorel-Tracy, for your insurance broker in Sept-Îles, for your human ressources in Iqaluit, for your non profit in Edmonton, for your HR in Côte-Nord, for your warehouse in Lasalle, for your bed and breakfast in Lac-Saint-Jean, for your spa in Saint-Jean-sur-Richelieu, for your brewery in Saint-Léonard, for your city in Saguenay, for your town in Brossard, for your microbrewery in Saint-Georges, for your association in Lanaudière, for your tourism association in Beauceville, for your regional tourism association in the Laurentians, for your RTA in East-Broughton, for your pub in Sept-Îles, for your bistro in Chicoutimi, for your salon in Sainte-Thérèse, for your hairdressing salon in Pointe-Claire, for your beauty salon in Black Lake, for your plumbing company in Terrebonne, for your sugar shack in Vancouver, for your agency in Saint-Hyacinthe, for your recruitment company in Repentigny, for your headhunting company in Charlottetown, for your Clinic in Napierville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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