Web Writing for your microbrewery in Vancouver is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your microbrewery in Vancouver combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery in Vancouver, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery in Vancouver.
Here are the requirements to follow for Web Writing for your microbrewery in Vancouver:
A Web writer isn't just someone who writes well. Web Writing for your microbrewery in Vancouver is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery in Vancouver and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery in Vancouver, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery in Vancouver aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery in Vancouver just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery in Vancouver that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery in Vancouver, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery in Vancouver.
Web content for your microbrewery in Vancouver has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery in Vancouver. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery in Vancouver!
Web Writing for your microbrewery in Vancouver also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery in Vancouver, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery in Vancouver. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Sept-Îles, for your transportation company in Regina, for your hockey league in Edmonton, for your hotel in Mauricie, for your restaurant in Laval, for your business in East-Broughton, for your company in Montreal, for your SME in Quebec, for your car dealership in Bas-Saint-Laurent, for your startup in Baie-Comeau, for your small town in Gatineau, for your store in Quebec, for your shop in Québec Maritime, for your thrift shop in the Eastern Townships, for your shoe store in Bas-Saint-Laurent, for your clothing store in Pierrefonds, for your electronics store in the Eastern Townships, for your robotics store in Pierrefonds, for your eyewear store in Vallée-Jonction, for your furniture store in Iqaluit, for your construction company in Abitibi-Témiscamingue, for your hostel in Saint-Eustache, for your lodging in Nord-du-Québec, for your camping in Verdun, for your outfitter in Napierville, for your printing house in Robertsonville, for your financial service company in Lac-Saint-Jean, for your organization in Magog, for your nonprofit organization in Regina, for your non profit organization in Charlottetown, for your small business in Toronto, for your insurance broker in Estrie, for your human ressources in Yellowknife, for your non profit in Baie-Comeau, for your HR in Saint-Léonard, for your warehouse in Baie-Comeau, for your bed and breakfast in Mauricie, for your spa in Outaouais, for your brewery in Trois-Pistoles, for your city in Chateauguay, for your town in Boisbriand, for your microbrewery in Halifax, for your association in Sept-Îles, for your tourism association in Beauceville, for your regional tourism association in Trois-Rivières, for your RTA in Plateau-Mont-Royal, for your pub in Saint-Léonard, for your bistro in Scott, for your salon in Saguenay, for your hairdressing salon in Iqaluit, for your beauty salon in Chicoutimi, for your plumbing company in Trois-Pistoles, for your sugar shack in Gaspé, for your agency in Repentigny, for your recruitment company in Nord-du-Québec, for your headhunting company in Saint-Hyacinthe, for your Clinic in Rimouski
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe