Web Writing for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web Writing for your microbrewery:
A Web writer isn't just someone who writes well. Web Writing for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web Writing for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Terrebonne, for your transportation company in Saint-Laurent, for your hockey league in Montmagny, for your hotel in Lachine, for your restaurant in Whitehorse, for your business in Québec Maritime, for your company in Rivière-du-Loup, for your SME in Mauricie, for your car dealership in Magog, for your startup in Mont-Tremblant, for your small town in Brossard, for your store in Rivière-du-Loup, for your shop in Calgary, for your thrift shop in Estrie, for your shoe store in Vallée-Jonction, for your clothing store in Tremblant, for your electronics store in Magog, for your robotics store in Sainte-Thérèse, for your eyewear store in Rivière-du-Loup, for your furniture store in Nuns' Island, for your construction company in Côte-Nord, for your hostel in Yellowknife, for your lodging in Saguenay, for your camping in Plateau-Mont-Royal, for your outfitter in Rivière-du-Loup, for your printing house in Saint-Georges, for your financial service company in Black Lake, for your organization in Chicoutimi, for your nonprofit organization in Canada, for your non profit organization in NDG, for your small business in North Montreal, for your insurance broker in the Laurentians, for your human ressources in Saint-Hubert, for your non profit in Mascouche, for your HR in Nuns' Island, for your warehouse in Terrebonne, for your bed and breakfast in Beauport, for your spa in Edmonton, for your brewery in Lachenaie, for your city in Laval, for your town in Boucherville, for your microbrewery in Dorval, for your association in Magog, for your tourism association in Saint-Jérôme, for your regional tourism association in Outaouais, for your RTA in Joliette, for your pub in Tremblant, for your bistro in Saguenay, for your salon in Sherbrooke, for your hairdressing salon in Saint-Léonard, for your beauty salon in Lachine, for your plumbing company in Canada, for your sugar shack in North Montreal, for your agency in Candiac, for your recruitment company in Mirabel, for your headhunting company in Whitehorse, for your Clinic in Saint-Léonard
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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