Web Writing for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web Writing for your microbrewery:
A Web writer isn't just someone who writes well. Web Writing for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web Writing for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Shawinigan, for your NPO in Beauceville, for your transportation company in Saint-Léonard, for your hockey league in Côte-Nord, for your hotel in Saint-Hyacinthe, for your restaurant in Outaouais, for your business in NDG, for your company in Plateau-Mont-Royal, for your SME in Trois-Rivières, for your car dealership in Saint-Eustache, for your startup in Chicoutimi, for your small town in Princeville, for your store in North Montreal, for your shop in Montmagny, for your thrift shop in Magog, for your shoe store in Dorval, for your clothing store in Halifax, for your electronics store in Candiac, for your robotics store in Joliette, for your eyewear store in Beauport, for your furniture store in Chaudière-Appalaches, for your construction company in Canada, for your hostel in Côte-Nord, for your lodging in Saguenay, for your camping in Magog, for your outfitter in Trois-Pistoles, for your printing house in Hochelaga-Maisonneuve, for your financial service company in Black Lake, for your organization in Sorel-Tracy, for your nonprofit organization in Montreal, for your non profit organization in Pointe-Claire, for your small business in Edmonton, for your insurance broker in Drummondville, for your human ressources in Chandler, for your non profit in Côte-des-Neiges, for your HR in NDG, for your warehouse in Saint-Eustache, for your bed and breakfast in the Magdalen Islands, for your spa in Ottawa, for your brewery in Pierrefonds, for your city in the South Shore, for your town in Saint-Joseph-de-Beauce, for your microbrewery in Notre-Dame-des-Pins, for your association in Lanaudière, for your tourism association in Vallée-Jonction, for your regional tourism association in Chandler, for your RTA in Granby, for your pub in Abitibi-Témiscamingue, for your bistro in NDG, for your salon in Québec Maritime, for your hairdressing salon in the South Shore, for your beauty salon in Saint-Jérôme, for your plumbing company in Quebec, for your sugar shack in Charlottetown, for your agency in Winnipeg, for your recruitment company in Rivière-du-Loup, for your headhunting company in Montreal, for your Clinic in Saguenay
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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