Web Writing for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web Writing for your microbrewery:
A Web writer isn't just someone who writes well. Web Writing for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web Writing for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Magdalen Islands, for your NPO in Chambly, for your transportation company in Charlottetown, for your hockey league in Mont-Tremblant, for your hotel in Iqaluit, for your restaurant in Sorel-Tracy, for your business in Whitehorse, for your company in Bromont, for your SME in Calgary, for your car dealership in Mirabel, for your startup in Saint-Léonard, for your small town in Edmonton, for your store in Yellowknife, for your shop in Saint-Léonard, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Lasalle, for your clothing store in Quebec, for your electronics store in Ottawa, for your robotics store in Baie-Comeau, for your eyewear store in Rivière-du-Loup, for your furniture store in Fredericton, for your construction company in Dorval, for your hostel in Ottawa, for your lodging in Verdun, for your camping in Chandler, for your outfitter in Rivière-du-Loup, for your printing house in Saint-Léonard, for your financial service company in Magog, for your organization in Chateauguay, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in Lachenaie, for your small business in Outaouais, for your insurance broker in North Montreal, for your human ressources in Plateau-Mont-Royal, for your non profit in Toronto, for your HR in Centre-du-Québec, for your warehouse in Verdun, for your bed and breakfast in Boucherville, for your spa in Saint-Laurent, for your brewery in the South Shore, for your city in Trois-Rivières, for your town in Tremblant, for your microbrewery in Plessisville, for your association in Saint-Léonard, for your tourism association in Pointe-Claire, for your regional tourism association in Vancouver, for your RTA in Whitehorse, for your pub in Plessisville, for your bistro in Regina, for your salon in Pierrefonds, for your hairdressing salon in Sherbrooke, for your beauty salon in Gatineau, for your plumbing company in Tremblant, for your sugar shack in Plateau-Mont-Royal, for your agency in Longueuil, for your recruitment company in Fredericton, for your headhunting company in Côte-Nord, for your Clinic in Côte-des-Neiges
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe