Web Writing for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web Writing for your microbrewery:
A Web writer isn't just someone who writes well. Web Writing for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web Writing for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Rivières, for your NPO in Scott, for your transportation company in Saint-Jérôme, for your hockey league in Verdun, for your hotel in the Eastern Townships, for your restaurant in Rimouski, for your business in Fredericton, for your company in NDG, for your SME in Terrebonne, for your car dealership in Côte-Nord, for your startup in Nord-du-Québec, for your small town in Saint-Hyacinthe, for your store in Rimouski, for your shop in Saguenay, for your thrift shop in Brossard, for your shoe store in Chicoutimi, for your clothing store in Shawinigan, for your electronics store in Saint-Jean-sur-Richelieu, for your robotics store in Pointe-Claire, for your eyewear store in Nuns' Island, for your furniture store in Sainte-Marie-de-Beauce, for your construction company in Saint-Eustache, for your hostel in Bromont, for your lodging in Côte-des-Neiges, for your camping in Magog, for your outfitter in Saint-Hubert, for your printing house in the Eastern Townships, for your financial service company in Fredericton, for your organization in Mirabel, for your nonprofit organization in Beauceville, for your non profit organization in Magog, for your small business in Mont-Tremblant, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Black Lake, for your non profit in Centre-du-Québec, for your HR in Verdun, for your warehouse in the Laurentians, for your bed and breakfast in Brossard, for your spa in Verdun, for your brewery in Gatineau, for your city in North Montreal, for your town in Whitehorse, for your microbrewery in Halifax, for your association in Baie-Comeau, for your tourism association in Chateauguay, for your regional tourism association in Iqaluit, for your RTA in Boisbriand, for your pub in Winnipeg, for your bistro in Chambly, for your salon in Drummondville, for your hairdressing salon in Anjou, for your beauty salon in Saguenay-Lac-Saint-Jean, for your plumbing company in Chaudière-Appalaches, for your sugar shack in Shawinigan, for your agency in the Eastern Townships, for your recruitment company in the Eastern Townships, for your headhunting company in Saint-Jérôme, for your Clinic in Mirabel
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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