Web Writing for your lodging is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your lodging combines writing skills with a deep understanding of digital requirements, SEO for your lodging, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your lodging.
Here are the requirements to follow for Web Writing for your lodging:
A Web writer isn't just someone who writes well. Web Writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
Web Writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in North Montreal, for your NPO in Shawinigan, for your transportation company in Côte-des-Neiges, for your hockey league in La Tuque, for your hotel in the Eastern Townships, for your restaurant in Côte-Nord, for your business in Saint-Hubert, for your company in La Tuque, for your SME in Vancouver, for your car dealership in Drummondville, for your startup in Chandler, for your small town in Chicoutimi, for your store in Laval, for your shop in Calgary, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Saguenay-Lac-Saint-Jean, for your clothing store in Lachenaie, for your electronics store in Nord-du-Québec, for your robotics store in Saguenay, for your eyewear store in Boisbriand, for your furniture store in Baie-Comeau, for your construction company in Trois-Rivières, for your hostel in Lévis, for your lodging in the South Shore, for your camping in Trois-Rivières, for your outfitter in Lachine, for your printing house in Bas-Saint-Laurent, for your financial service company in Regina, for your organization in Lanaudière, for your nonprofit organization in Plateau-Mont-Royal, for your non profit organization in NDG, for your small business in Quebec, for your insurance broker in the South Shore, for your human ressources in La Tuque, for your non profit in Abitibi-Témiscamingue, for your HR in Baie-Comeau, for your warehouse in Bromont, for your bed and breakfast in Gatineau, for your spa in Winnipeg, for your brewery in Boucherville, for your city in Kirkland, for your town in Estrie, for your microbrewery in Bromont, for your association in Plateau-Mont-Royal, for your tourism association in Victoriaville, for your regional tourism association in Victoriaville, for your RTA in La Tuque, for your pub in Saint-Eustache, for your bistro in Victoriaville, for your salon in Longueuil, for your hairdressing salon in Chateauguay, for your beauty salon in Nord-du-Québec, for your plumbing company in Repentigny, for your sugar shack in Saint-Georges, for your agency in Brossard, for your recruitment company in Saint-Eustache, for your headhunting company in Anjou, for your Clinic in Saint-Léonard
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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