Web Writing for your lodging is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your lodging combines writing skills with a deep understanding of digital requirements, SEO for your lodging, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your lodging.
Here are the requirements to follow for Web Writing for your lodging:
A Web writer isn't just someone who writes well. Web Writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
Web Writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Hyacinthe, for your NPO in Estrie, for your transportation company in Saint-Jérôme, for your hockey league in Robertsonville, for your hotel in Ottawa, for your restaurant in Bas-Saint-Laurent, for your business in the Laurentians, for your company in Saint-Léonard, for your SME in Robertsonville, for your car dealership in Boucherville, for your startup in Chicoutimi, for your small town in Black Lake, for your store in Rosemont, for your shop in Chambly, for your thrift shop in Joliette, for your shoe store in Lévis, for your clothing store in Boisbriand, for your electronics store in Kirkland, for your robotics store in Boisbriand, for your eyewear store in Notre-Dame-des-Pins, for your furniture store in Laval, for your construction company in Lasalle, for your hostel in Trois-Pistoles, for your lodging in Estrie, for your camping in Vancouver, for your outfitter in Lac-Saint-Jean, for your printing house in La Tuque, for your financial service company in Trois-Pistoles, for your organization in Montérégie, for your nonprofit organization in Gaspé, for your non profit organization in Lasalle, for your small business in Scott, for your insurance broker in Mirabel, for your human ressources in Trois-Pistoles, for your non profit in Abitibi-Témiscamingue, for your HR in Drummondville, for your warehouse in Chaudière-Appalaches, for your bed and breakfast in Boisbriand, for your spa in Pierrefonds, for your brewery in Candiac, for your city in La Prairie, for your town in Toronto, for your microbrewery in Mont-Tremblant, for your association in Chandler, for your tourism association in Napierville, for your regional tourism association in Vancouver, for your RTA in Quebec City, for your pub in Notre-Dame-des-Pins, for your bistro in Côte-Nord, for your salon in Charlottetown, for your hairdressing salon in Notre-Dame-des-Pins, for your beauty salon in Nord-du-Québec, for your plumbing company in Outaouais, for your sugar shack in the Laurentians, for your agency in Mirabel, for your recruitment company in Black Lake, for your headhunting company in Regina, for your Clinic in Gaspésie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe