Web Writing for your lodging is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your lodging combines writing skills with a deep understanding of digital requirements, SEO for your lodging, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your lodging.
Here are the requirements to follow for Web Writing for your lodging:
A Web writer isn't just someone who writes well. Web Writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
Web Writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Robertsonville, for your NPO in Pointe-Claire, for your transportation company in Calgary, for your hockey league in Dorval, for your hotel in North Montreal, for your restaurant in Winnipeg, for your business in Shawinigan, for your company in Pierrefonds, for your SME in Tremblant, for your car dealership in Laval, for your startup in Centre-du-Québec, for your small town in Montreal, for your store in Victoriaville, for your shop in Montérégie, for your thrift shop in Pointe-Claire, for your shoe store in Iqaluit, for your clothing store in Mont-Tremblant, for your electronics store in Saint-Joseph-de-Beauce, for your robotics store in Kirkland, for your eyewear store in Chambly, for your furniture store in Saint-Georges, for your construction company in Tremblant, for your hostel in Shawinigan, for your lodging in the South Shore, for your camping in Sainte-Thérèse, for your outfitter in Napierville, for your printing house in Saint-Georges, for your financial service company in Sept-Îles, for your organization in Verdun, for your nonprofit organization in Verdun, for your non profit organization in Mont-Tremblant, for your small business in Halifax, for your insurance broker in the Magdalen Islands, for your human ressources in Chandler, for your non profit in Toronto, for your HR in Sainte-Thérèse, for your warehouse in Winnipeg, for your bed and breakfast in Chandler, for your spa in Lévis, for your brewery in Estrie, for your city in Saint-Laurent, for your town in Lanaudière, for your microbrewery in Quebec, for your association in Sorel-Tracy, for your tourism association in Beauceville, for your regional tourism association in Repentigny, for your RTA in Lachenaie, for your pub in Regina, for your bistro in Victoriaville, for your salon in Repentigny, for your hairdressing salon in La Prairie, for your beauty salon in Pierrefonds, for your plumbing company in Côte-des-Neiges, for your sugar shack in Centre-du-Québec, for your agency in Calgary, for your recruitment company in Côte-Nord, for your headhunting company in Longueuil, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe