Web Writing for your insurance company in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your insurance company in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company in Ottawa.
Here are the requirements to follow for Web Writing for your insurance company in Ottawa:
A Web writer isn't just someone who writes well. Web Writing for your insurance company in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Ottawa.
Web content for your insurance company in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Ottawa!
Web Writing for your insurance company in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Pierrefonds, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Boucherville, for your hotel in Regina, for your restaurant in Boisbriand, for your business in Ottawa, for your company in Anjou, for your SME in Princeville, for your car dealership in Beauceville, for your startup in Halifax, for your small town in Saint-Jean-sur-Richelieu, for your store in Halifax, for your shop in Yellowknife, for your thrift shop in Notre-Dame-des-Pins, for your shoe store in Scott, for your clothing store in Saint-Hubert, for your electronics store in Calgary, for your robotics store in Chambly, for your eyewear store in Winnipeg, for your furniture store in Repentigny, for your construction company in Chicoutimi, for your hostel in Vancouver, for your lodging in Québec Maritime, for your camping in Halifax, for your outfitter in Rosemont, for your printing house in Nord-du-Québec, for your financial service company in Brossard, for your organization in East-Broughton, for your nonprofit organization in Edmonton, for your non profit organization in Côte-des-Neiges, for your small business in Halifax, for your insurance broker in Saint-Jérôme, for your human ressources in Mascouche, for your non profit in Verdun, for your HR in Rivière-du-Loup, for your warehouse in Tremblant, for your bed and breakfast in Beauceville, for your spa in Bromont, for your brewery in Vancouver, for your city in Sainte-Marie-de-Beauce, for your town in Côte-des-Neiges, for your microbrewery in Regina, for your association in Thetford Mines, for your tourism association in Montreal, for your regional tourism association in La Prairie, for your RTA in Ottawa, for your pub in Repentigny, for your bistro in Saint-Hubert, for your salon in Mont-Tremblant, for your hairdressing salon in Mont-Tremblant, for your beauty salon in Trois-Rivières, for your plumbing company in Lac-Saint-Jean, for your sugar shack in Robertsonville, for your agency in Saint-Hyacinthe, for your recruitment company in Sherbrooke, for your headhunting company in Abitibi-Témiscamingue, for your Clinic in Sainte-Marie-de-Beauce
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe