Web Writing for your insurance company in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your insurance company in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company in Montreal.
Here are the requirements to follow for Web Writing for your insurance company in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your insurance company in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Montreal.
Web content for your insurance company in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Montreal!
Web Writing for your insurance company in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sept-Îles, for your NPO in Halifax, for your transportation company in North Montreal, for your hockey league in Bromont, for your hotel in the Eastern Townships, for your restaurant in La Tuque, for your business in Thetford Mines, for your company in Rimouski, for your SME in Mirabel, for your car dealership in Rimouski, for your startup in Magog, for your small town in Whitehorse, for your store in Laval, for your shop in Plateau-Mont-Royal, for your thrift shop in Victoriaville, for your shoe store in Saint-Eustache, for your clothing store in La Prairie, for your electronics store in Edmonton, for your robotics store in Lévis, for your eyewear store in Bromont, for your furniture store in Pierrefonds, for your construction company in Candiac, for your hostel in Halifax, for your lodging in Robertsonville, for your camping in Lachenaie, for your outfitter in Anjou, for your printing house in Lac-Saint-Jean, for your financial service company in Montreal, for your organization in Trois-Rivières, for your nonprofit organization in Montreal, for your non profit organization in Thetford Mines, for your small business in Chandler, for your insurance broker in Côte-Nord, for your human ressources in Pierrefonds, for your non profit in the Magdalen Islands, for your HR in Toronto, for your warehouse in Anjou, for your bed and breakfast in Mirabel, for your spa in Sorel-Tracy, for your brewery in Montreal, for your city in Dorval, for your town in Mont-Tremblant, for your microbrewery in Saint-Jérôme, for your association in Nord-du-Québec, for your tourism association in Toronto, for your regional tourism association in Trois-Rivières, for your RTA in Saint-Georges, for your pub in Mirabel, for your bistro in Gatineau, for your salon in Toronto, for your hairdressing salon in Brossard, for your beauty salon in Sainte-Marie-de-Beauce, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Sorel-Tracy, for your agency in Beauport, for your recruitment company in Plessisville, for your headhunting company in Mont-Tremblant, for your Clinic in Verdun
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe