Web Writing for your insurance company in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your insurance company in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company in Gatineau.
Here are the requirements to follow for Web Writing for your insurance company in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your insurance company in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Gatineau.
Web content for your insurance company in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Gatineau!
Web Writing for your insurance company in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Baie-Comeau, for your NPO in Côte-des-Neiges, for your transportation company in Bromont, for your hockey league in Tremblant, for your hotel in Sainte-Thérèse, for your restaurant in Côte-Nord, for your business in North Montreal, for your company in Granby, for your SME in Baie-Comeau, for your car dealership in Candiac, for your startup in Trois-Rivières, for your small town in Vancouver, for your store in Trois-Rivières, for your shop in Brossard, for your thrift shop in La Tuque, for your shoe store in Montmagny, for your clothing store in Saint-Jean-sur-Richelieu, for your electronics store in the Laurentians, for your robotics store in Toronto, for your eyewear store in Boucherville, for your furniture store in Princeville, for your construction company in Repentigny, for your hostel in Saint-Georges, for your lodging in Quebec, for your camping in Pointe-Claire, for your outfitter in Candiac, for your printing house in Montérégie, for your financial service company in Magog, for your organization in Chicoutimi, for your nonprofit organization in Gaspésie, for your non profit organization in Mascouche, for your small business in Estrie, for your insurance broker in Saint-Hyacinthe, for your human ressources in Vallée-Jonction, for your non profit in La Prairie, for your HR in Anjou, for your warehouse in Montmagny, for your bed and breakfast in Saint-Joseph-de-Beauce, for your spa in Lasalle, for your brewery in Baie-Comeau, for your city in Lanaudière, for your town in Saint-Joseph-de-Beauce, for your microbrewery in Beauport, for your association in Shawinigan, for your tourism association in Lévis, for your regional tourism association in Pierrefonds, for your RTA in Granby, for your pub in Beauceville, for your bistro in Chateauguay, for your salon in Centre-du-Québec, for your hairdressing salon in Mirabel, for your beauty salon in Plateau-Mont-Royal, for your plumbing company in Lachine, for your sugar shack in Lévis, for your agency in Verdun, for your recruitment company in Lac-Saint-Jean, for your headhunting company in Vancouver, for your Clinic in Repentigny
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe