Web Writing for your insurance company in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company in Canada combines writing skills with a deep understanding of digital requirements, SEO for your insurance company in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company in Canada.
Here are the requirements to follow for Web Writing for your insurance company in Canada:
A Web writer isn't just someone who writes well. Web Writing for your insurance company in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Canada.
Web content for your insurance company in Canada has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Canada!
Web Writing for your insurance company in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Scott, for your NPO in Dorval, for your transportation company in Victoriaville, for your hockey league in Saguenay, for your hotel in Kirkland, for your restaurant in Gaspé, for your business in Pointe-Claire, for your company in Ottawa, for your SME in Saint-Hubert, for your car dealership in Terrebonne, for your startup in Saint-Hubert, for your small town in Napierville, for your store in the Laurentians, for your shop in Nord-du-Québec, for your thrift shop in Kirkland, for your shoe store in Rosemont, for your clothing store in Beauport, for your electronics store in Black Lake, for your robotics store in Chambly, for your eyewear store in La Prairie, for your furniture store in Trois-Rivières, for your construction company in Plateau-Mont-Royal, for your hostel in Nuns' Island, for your lodging in Bas-Saint-Laurent, for your camping in Lac-Saint-Jean, for your outfitter in Lasalle, for your printing house in Saint-Jean-sur-Richelieu, for your financial service company in Notre-Dame-des-Pins, for your organization in Saint-Jérôme, for your nonprofit organization in Beauceville, for your non profit organization in Chicoutimi, for your small business in Saint-Hyacinthe, for your insurance broker in Ottawa, for your human ressources in Victoriaville, for your non profit in Nord-du-Québec, for your HR in Saint-Jean-sur-Richelieu, for your warehouse in Saint-Hubert, for your bed and breakfast in Granby, for your spa in Lasalle, for your brewery in Candiac, for your city in Chambly, for your town in Estrie, for your microbrewery in Saint-Georges, for your association in Ottawa, for your tourism association in Whitehorse, for your regional tourism association in Lac-Saint-Jean, for your RTA in Estrie, for your pub in Bas-Saint-Laurent, for your bistro in Sainte-Marie-de-Beauce, for your salon in East-Broughton, for your hairdressing salon in Canada, for your beauty salon in Shawinigan, for your plumbing company in Saint-Hyacinthe, for your sugar shack in La Prairie, for your agency in Charlottetown, for your recruitment company in Plessisville, for your headhunting company in Repentigny, for your Clinic in Sherbrooke
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe