Web Writing for your insurance company in Brossard is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company in Brossard combines writing skills with a deep understanding of digital requirements, SEO for your insurance company in Brossard, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company in Brossard.
Here are the requirements to follow for Web Writing for your insurance company in Brossard:
A Web writer isn't just someone who writes well. Web Writing for your insurance company in Brossard is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Brossard and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Brossard, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Brossard aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Brossard just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Brossard that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Brossard, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Brossard.
Web content for your insurance company in Brossard has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Brossard. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Brossard!
Web Writing for your insurance company in Brossard also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Brossard, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Brossard. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gatineau, for your NPO in Anjou, for your transportation company in Winnipeg, for your hockey league in Lévis, for your hotel in Joliette, for your restaurant in Gaspésie, for your business in Centre-du-Québec, for your company in Napierville, for your SME in Saint-Laurent, for your car dealership in Verdun, for your startup in Lachine, for your small town in Chateauguay, for your store in Nord-du-Québec, for your shop in Centre-du-Québec, for your thrift shop in the South Shore, for your shoe store in Joliette, for your clothing store in Centre-du-Québec, for your electronics store in Saint-Joseph-de-Beauce, for your robotics store in Brossard, for your eyewear store in Sept-Îles, for your furniture store in Edmonton, for your construction company in Kirkland, for your hostel in the Laurentians, for your lodging in Ottawa, for your camping in the Laurentians, for your outfitter in Chandler, for your printing house in Saint-Eustache, for your financial service company in Vallée-Jonction, for your organization in Saguenay, for your nonprofit organization in Drummondville, for your non profit organization in Côte-des-Neiges, for your small business in Mauricie, for your insurance broker in Brossard, for your human ressources in La Tuque, for your non profit in Canada, for your HR in Pierrefonds, for your warehouse in Princeville, for your bed and breakfast in Nuns' Island, for your spa in East-Broughton, for your brewery in Magog, for your city in Brossard, for your town in Charlottetown, for your microbrewery in Joliette, for your association in Sainte-Marie-de-Beauce, for your tourism association in Drummondville, for your regional tourism association in Hochelaga-Maisonneuve, for your RTA in Halifax, for your pub in Plateau-Mont-Royal, for your bistro in Robertsonville, for your salon in Beauceville, for your hairdressing salon in Thetford Mines, for your beauty salon in Mascouche, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Kirkland, for your agency in Repentigny, for your recruitment company in Chateauguay, for your headhunting company in Sherbrooke, for your Clinic in Joliette
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe