Web Writing for your insurance company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company combines writing skills with a deep understanding of digital requirements, SEO for your insurance company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company.
Here are the requirements to follow for Web Writing for your insurance company:
A Web writer isn't just someone who writes well. Web Writing for your insurance company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company.
Web content for your insurance company has to be very precisely structured if you want to extend the time users spend on a website for your insurance company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company!
Web Writing for your insurance company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Calgary, for your NPO in Baie-Comeau, for your transportation company in Gaspésie, for your hockey league in Verdun, for your hotel in Princeville, for your restaurant in Montmagny, for your business in Yellowknife, for your company in Gaspé, for your SME in Nuns' Island, for your car dealership in the Laurentians, for your startup in Lac-Saint-Jean, for your small town in Candiac, for your store in Saint-Georges, for your shop in Nuns' Island, for your thrift shop in Verdun, for your shoe store in Saint-Hubert, for your clothing store in Brossard, for your electronics store in Trois-Rivières, for your robotics store in Napierville, for your eyewear store in Lévis, for your furniture store in Boisbriand, for your construction company in Plateau-Mont-Royal, for your hostel in Beauceville, for your lodging in Saint-Eustache, for your camping in Hochelaga-Maisonneuve, for your outfitter in North Montreal, for your printing house in Saint-Eustache, for your financial service company in Calgary, for your organization in Trois-Pistoles, for your nonprofit organization in Saguenay, for your non profit organization in Dorval, for your small business in Plessisville, for your insurance broker in Plessisville, for your human ressources in Sorel-Tracy, for your non profit in Chandler, for your HR in Saint-Jérôme, for your warehouse in Montérégie, for your bed and breakfast in Quebec City, for your spa in Saguenay-Lac-Saint-Jean, for your brewery in Saint-Georges, for your city in Bas-Saint-Laurent, for your town in Vancouver, for your microbrewery in Mont-Tremblant, for your association in Laval, for your tourism association in Halifax, for your regional tourism association in Boisbriand, for your RTA in Hochelaga-Maisonneuve, for your pub in Magog, for your bistro in Mascouche, for your salon in Magog, for your hairdressing salon in the Magdalen Islands, for your beauty salon in Nuns' Island, for your plumbing company in La Tuque, for your sugar shack in Lachine, for your agency in Verdun, for your recruitment company in Boisbriand, for your headhunting company in Saint-Laurent, for your Clinic in Chandler
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe