Web Writing for your insurance company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance company combines writing skills with a deep understanding of digital requirements, SEO for your insurance company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance company.
Here are the requirements to follow for Web Writing for your insurance company:
A Web writer isn't just someone who writes well. Web Writing for your insurance company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company.
Web content for your insurance company has to be very precisely structured if you want to extend the time users spend on a website for your insurance company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company!
Web Writing for your insurance company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachine, for your NPO in Terrebonne, for your transportation company in Saint-Hyacinthe, for your hockey league in Sept-Îles, for your hotel in Rosemont, for your restaurant in Sainte-Marie-de-Beauce, for your business in Pierrefonds, for your company in Mont-Tremblant, for your SME in NDG, for your car dealership in Quebec City, for your startup in Rosemont, for your small town in Repentigny, for your store in La Tuque, for your shop in Pointe-Claire, for your thrift shop in Tremblant, for your shoe store in Bas-Saint-Laurent, for your clothing store in Saint-Léonard, for your electronics store in Bas-Saint-Laurent, for your robotics store in Estrie, for your eyewear store in Hochelaga-Maisonneuve, for your furniture store in Lanaudière, for your construction company in Hochelaga-Maisonneuve, for your hostel in Calgary, for your lodging in Granby, for your camping in Pointe-Claire, for your outfitter in Halifax, for your printing house in Rivière-du-Loup, for your financial service company in Mont-Tremblant, for your organization in Granby, for your nonprofit organization in Sept-Îles, for your non profit organization in Trois-Rivières, for your small business in Mauricie, for your insurance broker in Saint-Hyacinthe, for your human ressources in Victoriaville, for your non profit in Sainte-Marie-de-Beauce, for your HR in La Tuque, for your warehouse in Trois-Rivières, for your bed and breakfast in Saint-Eustache, for your spa in Shawinigan, for your brewery in Lasalle, for your city in Granby, for your town in Mirabel, for your microbrewery in the South Shore, for your association in Bromont, for your tourism association in Kirkland, for your regional tourism association in Chambly, for your RTA in Ottawa, for your pub in the Laurentians, for your bistro in Magog, for your salon in Vancouver, for your hairdressing salon in Rivière-du-Loup, for your beauty salon in Mauricie, for your plumbing company in Lachenaie, for your sugar shack in Candiac, for your agency in the South Shore, for your recruitment company in Victoriaville, for your headhunting company in Hochelaga-Maisonneuve, for your Clinic in Laval
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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