Web Writing for your insurance broker in Thetford Mines is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in Thetford Mines combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in Thetford Mines, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in Thetford Mines.
Here are the requirements to follow for Web Writing for your insurance broker in Thetford Mines:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Thetford Mines is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Thetford Mines and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Thetford Mines, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Thetford Mines aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Thetford Mines just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Thetford Mines that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Thetford Mines, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Thetford Mines.
Web content for your insurance broker in Thetford Mines has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Thetford Mines. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Thetford Mines!
Web Writing for your insurance broker in Thetford Mines also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Thetford Mines, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Thetford Mines. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-des-Neiges, for your NPO in Saguenay, for your transportation company in Saint-Hubert, for your hockey league in Sainte-Marie-de-Beauce, for your hotel in Beauceville, for your restaurant in Pierrefonds, for your business in Baie-Comeau, for your company in Saint-Georges, for your SME in Mont-Tremblant, for your car dealership in Whitehorse, for your startup in Saint-Jérôme, for your small town in East-Broughton, for your store in Quebec, for your shop in La Tuque, for your thrift shop in Saguenay, for your shoe store in Dorval, for your clothing store in Côte-des-Neiges, for your electronics store in Lachine, for your robotics store in Beauport, for your eyewear store in Granby, for your furniture store in Longueuil, for your construction company in Halifax, for your hostel in Saint-Laurent, for your lodging in Verdun, for your camping in Candiac, for your outfitter in Quebec, for your printing house in Rivière-du-Loup, for your financial service company in Lac-Saint-Jean, for your organization in Yellowknife, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Gatineau, for your small business in Bas-Saint-Laurent, for your insurance broker in Repentigny, for your human ressources in Rosemont, for your non profit in Rivière-du-Loup, for your HR in Pointe-Claire, for your warehouse in Mascouche, for your bed and breakfast in Saint-Georges, for your spa in Mascouche, for your brewery in Yellowknife, for your city in the Eastern Townships, for your town in Lachenaie, for your microbrewery in Pierrefonds, for your association in Chicoutimi, for your tourism association in Pointe-Claire, for your regional tourism association in Toronto, for your RTA in La Prairie, for your pub in Lachenaie, for your bistro in the Laurentians, for your salon in Trois-Pistoles, for your hairdressing salon in Sainte-Marie-de-Beauce, for your beauty salon in Côte-des-Neiges, for your plumbing company in Montreal, for your sugar shack in Nord-du-Québec, for your agency in Saguenay-Lac-Saint-Jean, for your recruitment company in Boucherville, for your headhunting company in La Prairie, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe