Web Writing for your insurance broker in Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in Saint-Laurent.
Here are the requirements to follow for Web Writing for your insurance broker in Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Saint-Laurent.
Web content for your insurance broker in Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Saint-Laurent!
Web Writing for your insurance broker in Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boucherville, for your NPO in Chandler, for your transportation company in Saint-Léonard, for your hockey league in Beauceville, for your hotel in Princeville, for your restaurant in Lasalle, for your business in NDG, for your company in Côte-Nord, for your SME in Thetford Mines, for your car dealership in North Montreal, for your startup in Sainte-Thérèse, for your small town in Boucherville, for your store in Terrebonne, for your shop in Plessisville, for your thrift shop in Québec Maritime, for your shoe store in Sept-Îles, for your clothing store in Centre-du-Québec, for your electronics store in Candiac, for your robotics store in Sainte-Marie-de-Beauce, for your eyewear store in Hochelaga-Maisonneuve, for your furniture store in Montmagny, for your construction company in Bromont, for your hostel in Mont-Tremblant, for your lodging in Candiac, for your camping in Lanaudière, for your outfitter in Anjou, for your printing house in Baie-Comeau, for your financial service company in Rivière-du-Loup, for your organization in Montreal, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in Rosemont, for your small business in Iqaluit, for your insurance broker in Mascouche, for your human ressources in Outaouais, for your non profit in Iqaluit, for your HR in Fredericton, for your warehouse in Yellowknife, for your bed and breakfast in Mascouche, for your spa in Lachine, for your brewery in Lévis, for your city in Magog, for your town in Yellowknife, for your microbrewery in Sainte-Thérèse, for your association in Quebec, for your tourism association in the South Shore, for your regional tourism association in Beauceville, for your RTA in Bromont, for your pub in Boucherville, for your bistro in Sainte-Marie-de-Beauce, for your salon in Mont-Tremblant, for your hairdressing salon in Saguenay, for your beauty salon in Saint-Hyacinthe, for your plumbing company in Plessisville, for your sugar shack in Yellowknife, for your agency in Iqaluit, for your recruitment company in Charlottetown, for your headhunting company in Winnipeg, for your Clinic in Saint-Hubert
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe