Web Writing for your insurance broker in Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in Saint-Laurent.
Here are the requirements to follow for Web Writing for your insurance broker in Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Saint-Laurent.
Web content for your insurance broker in Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Saint-Laurent!
Web Writing for your insurance broker in Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Iqaluit, for your NPO in Sainte-Marie-de-Beauce, for your transportation company in the South Shore, for your hockey league in Napierville, for your hotel in the Magdalen Islands, for your restaurant in Trois-Pistoles, for your business in Abitibi-Témiscamingue, for your company in Candiac, for your SME in Plateau-Mont-Royal, for your car dealership in Scott, for your startup in Anjou, for your small town in La Prairie, for your store in Mont-Tremblant, for your shop in Charlottetown, for your thrift shop in East-Broughton, for your shoe store in the Eastern Townships, for your clothing store in Candiac, for your electronics store in Rivière-du-Loup, for your robotics store in Anjou, for your eyewear store in Victoriaville, for your furniture store in Notre-Dame-des-Pins, for your construction company in Fredericton, for your hostel in Montmagny, for your lodging in Québec Maritime, for your camping in La Prairie, for your outfitter in Thetford Mines, for your printing house in NDG, for your financial service company in Victoriaville, for your organization in Mauricie, for your nonprofit organization in Ottawa, for your non profit organization in Lévis, for your small business in Repentigny, for your insurance broker in the Laurentians, for your human ressources in Joliette, for your non profit in Sainte-Marie-de-Beauce, for your HR in Brossard, for your warehouse in Sorel-Tracy, for your bed and breakfast in Chambly, for your spa in Chandler, for your brewery in Saint-Laurent, for your city in Rivière-du-Loup, for your town in Centre-du-Québec, for your microbrewery in Abitibi-Témiscamingue, for your association in Boisbriand, for your tourism association in Mont-Tremblant, for your regional tourism association in Tremblant, for your RTA in Robertsonville, for your pub in Robertsonville, for your bistro in Vallée-Jonction, for your salon in Princeville, for your hairdressing salon in Montreal, for your beauty salon in Joliette, for your plumbing company in the Laurentians, for your sugar shack in Winnipeg, for your agency in North Montreal, for your recruitment company in Mascouche, for your headhunting company in Boisbriand, for your Clinic in Saint-Laurent
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe