Web Writing for your insurance broker in La Prairie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in La Prairie combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in La Prairie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in La Prairie.
Here are the requirements to follow for Web Writing for your insurance broker in La Prairie:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in La Prairie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in La Prairie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in La Prairie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in La Prairie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in La Prairie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in La Prairie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in La Prairie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in La Prairie.
Web content for your insurance broker in La Prairie has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in La Prairie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in La Prairie!
Web Writing for your insurance broker in La Prairie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in La Prairie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in La Prairie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Princeville, for your NPO in Montérégie, for your transportation company in Côte-des-Neiges, for your hockey league in Saint-Léonard, for your hotel in Mirabel, for your restaurant in Sainte-Marie-de-Beauce, for your business in Candiac, for your company in Saint-Laurent, for your SME in Robertsonville, for your car dealership in Mascouche, for your startup in Saint-Jérôme, for your small town in Candiac, for your store in Joliette, for your shop in Robertsonville, for your thrift shop in Mauricie, for your shoe store in Notre-Dame-des-Pins, for your clothing store in Lac-Saint-Jean, for your electronics store in Gaspé, for your robotics store in Outaouais, for your eyewear store in Lévis, for your furniture store in Charlottetown, for your construction company in Calgary, for your hostel in Thetford Mines, for your lodging in Lanaudière, for your camping in Longueuil, for your outfitter in Candiac, for your printing house in Princeville, for your financial service company in Robertsonville, for your organization in Whitehorse, for your nonprofit organization in Mauricie, for your non profit organization in Saint-Hyacinthe, for your small business in Black Lake, for your insurance broker in North Montreal, for your human ressources in Mirabel, for your non profit in Saint-Léonard, for your HR in Boisbriand, for your warehouse in Saint-Laurent, for your bed and breakfast in Fredericton, for your spa in Quebec, for your brewery in Chandler, for your city in Bas-Saint-Laurent, for your town in Plateau-Mont-Royal, for your microbrewery in Chateauguay, for your association in Charlottetown, for your tourism association in the Magdalen Islands, for your regional tourism association in Gaspé, for your RTA in Chaudière-Appalaches, for your pub in Chandler, for your bistro in Gatineau, for your salon in Charlottetown, for your hairdressing salon in Fredericton, for your beauty salon in Beauport, for your plumbing company in Victoriaville, for your sugar shack in Baie-Comeau, for your agency in Black Lake, for your recruitment company in Outaouais, for your headhunting company in Chandler, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe