Web Writing for your insurance broker in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in Edmonton.
Here are the requirements to follow for Web Writing for your insurance broker in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Edmonton.
Web content for your insurance broker in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Edmonton!
Web Writing for your insurance broker in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Trois-Rivières, for your transportation company in Joliette, for your hockey league in Saguenay, for your hotel in Longueuil, for your restaurant in La Prairie, for your business in Mascouche, for your company in Toronto, for your SME in Fredericton, for your car dealership in Joliette, for your startup in Sherbrooke, for your small town in Pierrefonds, for your store in Côte-des-Neiges, for your shop in Plateau-Mont-Royal, for your thrift shop in Sainte-Thérèse, for your shoe store in Iqaluit, for your clothing store in Saguenay-Lac-Saint-Jean, for your electronics store in La Tuque, for your robotics store in Brossard, for your eyewear store in Winnipeg, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Plateau-Mont-Royal, for your hostel in Chambly, for your lodging in Calgary, for your camping in Nord-du-Québec, for your outfitter in Iqaluit, for your printing house in Saguenay, for your financial service company in Victoriaville, for your organization in Montreal, for your nonprofit organization in Magog, for your non profit organization in Rimouski, for your small business in Saint-Jérôme, for your insurance broker in Quebec City, for your human ressources in Charlottetown, for your non profit in Beauceville, for your HR in Outaouais, for your warehouse in Saint-Joseph-de-Beauce, for your bed and breakfast in Magog, for your spa in Saint-Georges, for your brewery in Mauricie, for your city in Magog, for your town in Côte-des-Neiges, for your microbrewery in Bromont, for your association in Canada, for your tourism association in Granby, for your regional tourism association in Sainte-Thérèse, for your RTA in Montmagny, for your pub in Candiac, for your bistro in Anjou, for your salon in Calgary, for your hairdressing salon in Beauceville, for your beauty salon in Longueuil, for your plumbing company in Longueuil, for your sugar shack in Gaspé, for your agency in Charlottetown, for your recruitment company in Chaudière-Appalaches, for your headhunting company in Thetford Mines, for your Clinic in Anjou
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe