Web Writing for your insurance broker in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker in Calgary.
Here are the requirements to follow for Web Writing for your insurance broker in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Calgary.
Web content for your insurance broker in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Calgary!
Web Writing for your insurance broker in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Princeville, for your NPO in Toronto, for your transportation company in Tremblant, for your hockey league in Saint-Laurent, for your hotel in Canada, for your restaurant in Vancouver, for your business in Rosemont, for your company in Plateau-Mont-Royal, for your SME in Baie-Comeau, for your car dealership in Lasalle, for your startup in Beauport, for your small town in Montmagny, for your store in Montreal, for your shop in Pierrefonds, for your thrift shop in Rosemont, for your shoe store in Sherbrooke, for your clothing store in Montreal, for your electronics store in Magog, for your robotics store in Trois-Rivières, for your eyewear store in Saint-Joseph-de-Beauce, for your furniture store in Calgary, for your construction company in Magog, for your hostel in NDG, for your lodging in Chateauguay, for your camping in Lachenaie, for your outfitter in Candiac, for your printing house in Terrebonne, for your financial service company in Plessisville, for your organization in the Laurentians, for your nonprofit organization in Lachine, for your non profit organization in Lachenaie, for your small business in Hochelaga-Maisonneuve, for your insurance broker in Baie-Comeau, for your human ressources in Mascouche, for your non profit in Saint-Laurent, for your HR in Mauricie, for your warehouse in Baie-Comeau, for your bed and breakfast in Saint-Jérôme, for your spa in Granby, for your brewery in Saint-Jérôme, for your city in Centre-du-Québec, for your town in Saguenay, for your microbrewery in Bromont, for your association in Whitehorse, for your tourism association in Scott, for your regional tourism association in Toronto, for your RTA in Trois-Pistoles, for your pub in Joliette, for your bistro in Robertsonville, for your salon in Chandler, for your hairdressing salon in Saint-Georges, for your beauty salon in Chambly, for your plumbing company in Sept-Îles, for your sugar shack in Iqaluit, for your agency in Robertsonville, for your recruitment company in La Tuque, for your headhunting company in Sainte-Thérèse, for your Clinic in Mirabel
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe