Web Writing for your insurance broker is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker.
Here are the requirements to follow for Web Writing for your insurance broker:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Prairie, for your NPO in Beauport, for your transportation company in Calgary, for your hockey league in Magog, for your hotel in Saint-Jean-sur-Richelieu, for your restaurant in Saint-Laurent, for your business in Mascouche, for your company in Saguenay-Lac-Saint-Jean, for your SME in Rivière-du-Loup, for your car dealership in Lasalle, for your startup in Laval, for your small town in Quebec City, for your store in Saint-Jérôme, for your shop in Trois-Rivières, for your thrift shop in Beauceville, for your shoe store in Kirkland, for your clothing store in the Magdalen Islands, for your electronics store in Gaspé, for your robotics store in the Eastern Townships, for your eyewear store in Boucherville, for your furniture store in Québec Maritime, for your construction company in Saint-Jérôme, for your hostel in Laval, for your lodging in Beauceville, for your camping in Terrebonne, for your outfitter in NDG, for your printing house in La Prairie, for your financial service company in La Prairie, for your organization in Côte-des-Neiges, for your nonprofit organization in Repentigny, for your non profit organization in Drummondville, for your small business in Saguenay-Lac-Saint-Jean, for your insurance broker in Quebec, for your human ressources in Dorval, for your non profit in La Tuque, for your HR in Pointe-Claire, for your warehouse in Trois-Pistoles, for your bed and breakfast in Halifax, for your spa in Tremblant, for your brewery in Napierville, for your city in Princeville, for your town in Vallée-Jonction, for your microbrewery in Drummondville, for your association in Rosemont, for your tourism association in Granby, for your regional tourism association in Halifax, for your RTA in Sainte-Marie-de-Beauce, for your pub in Côte-Nord, for your bistro in Whitehorse, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Iqaluit, for your beauty salon in Centre-du-Québec, for your plumbing company in Mauricie, for your sugar shack in Laval, for your agency in Edmonton, for your recruitment company in Yellowknife, for your headhunting company in Centre-du-Québec, for your Clinic in La Tuque
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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