Web Writing for your insurance broker is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker.
Here are the requirements to follow for Web Writing for your insurance broker:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Verdun, for your transportation company in the Magdalen Islands, for your hockey league in Tremblant, for your hotel in Victoriaville, for your restaurant in Fredericton, for your business in Hochelaga-Maisonneuve, for your company in Beauceville, for your SME in Candiac, for your car dealership in Charlottetown, for your startup in Shawinigan, for your small town in Shawinigan, for your store in Quebec, for your shop in Centre-du-Québec, for your thrift shop in Iqaluit, for your shoe store in Rosemont, for your clothing store in Ottawa, for your electronics store in Plateau-Mont-Royal, for your robotics store in Robertsonville, for your eyewear store in Saint-Hyacinthe, for your furniture store in Granby, for your construction company in Granby, for your hostel in Saint-Eustache, for your lodging in Nuns' Island, for your camping in Chandler, for your outfitter in Iqaluit, for your printing house in Winnipeg, for your financial service company in Saguenay, for your organization in Mauricie, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Plessisville, for your small business in Montérégie, for your insurance broker in La Prairie, for your human ressources in Winnipeg, for your non profit in Gatineau, for your HR in Halifax, for your warehouse in NDG, for your bed and breakfast in Beauport, for your spa in Scott, for your brewery in Chandler, for your city in the Eastern Townships, for your town in Chandler, for your microbrewery in Saint-Léonard, for your association in Mauricie, for your tourism association in Joliette, for your regional tourism association in Mascouche, for your RTA in Sorel-Tracy, for your pub in Centre-du-Québec, for your bistro in Calgary, for your salon in Vallée-Jonction, for your hairdressing salon in Chandler, for your beauty salon in Dorval, for your plumbing company in Chambly, for your sugar shack in Charlottetown, for your agency in Boucherville, for your recruitment company in Lasalle, for your headhunting company in Saguenay-Lac-Saint-Jean, for your Clinic in Nord-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe