Web Writing for your insurance broker is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker.
Here are the requirements to follow for Web Writing for your insurance broker:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sherbrooke, for your NPO in Drummondville, for your transportation company in Toronto, for your hockey league in Drummondville, for your hotel in Kirkland, for your restaurant in Trois-Rivières, for your business in Anjou, for your company in Lanaudière, for your SME in Trois-Pistoles, for your car dealership in Sept-Îles, for your startup in Candiac, for your small town in Rosemont, for your store in Sainte-Marie-de-Beauce, for your shop in Lévis, for your thrift shop in Anjou, for your shoe store in Repentigny, for your clothing store in Sept-Îles, for your electronics store in Shawinigan, for your robotics store in Saint-Jean-sur-Richelieu, for your eyewear store in Lasalle, for your furniture store in Mauricie, for your construction company in Joliette, for your hostel in Gaspésie, for your lodging in Candiac, for your camping in Chandler, for your outfitter in Pierrefonds, for your printing house in Trois-Pistoles, for your financial service company in Vancouver, for your organization in Victoriaville, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Baie-Comeau, for your small business in Bas-Saint-Laurent, for your insurance broker in Canada, for your human ressources in Saguenay, for your non profit in Estrie, for your HR in Iqaluit, for your warehouse in Quebec, for your bed and breakfast in Quebec, for your spa in Sorel-Tracy, for your brewery in Quebec City, for your city in Longueuil, for your town in Lac-Saint-Jean, for your microbrewery in Repentigny, for your association in Lac-Saint-Jean, for your tourism association in Toronto, for your regional tourism association in the Laurentians, for your RTA in Plessisville, for your pub in Saint-Hyacinthe, for your bistro in Quebec City, for your salon in Saint-Jean-sur-Richelieu, for your hairdressing salon in Plessisville, for your beauty salon in Mirabel, for your plumbing company in Canada, for your sugar shack in Saint-Jérôme, for your agency in Chandler, for your recruitment company in La Prairie, for your headhunting company in Terrebonne, for your Clinic in Quebec City
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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