Web Writing for your insurance broker is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker.
Here are the requirements to follow for Web Writing for your insurance broker:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Vancouver, for your NPO in Repentigny, for your transportation company in Côte-Nord, for your hockey league in Saint-Laurent, for your hotel in Beauport, for your restaurant in Mauricie, for your business in Chandler, for your company in Nuns' Island, for your SME in Estrie, for your car dealership in Notre-Dame-des-Pins, for your startup in the Laurentians, for your small town in Kirkland, for your store in Vallée-Jonction, for your shop in Princeville, for your thrift shop in Iqaluit, for your shoe store in Hochelaga-Maisonneuve, for your clothing store in Winnipeg, for your electronics store in Bromont, for your robotics store in Beauport, for your eyewear store in Mascouche, for your furniture store in Bromont, for your construction company in Lachenaie, for your hostel in Saint-Eustache, for your lodging in Regina, for your camping in Mascouche, for your outfitter in Chaudière-Appalaches, for your printing house in Lanaudière, for your financial service company in North Montreal, for your organization in Plateau-Mont-Royal, for your nonprofit organization in Quebec, for your non profit organization in Canada, for your small business in Bromont, for your insurance broker in Edmonton, for your human ressources in Estrie, for your non profit in Repentigny, for your HR in Brossard, for your warehouse in Vallée-Jonction, for your bed and breakfast in Yellowknife, for your spa in Kirkland, for your brewery in Trois-Rivières, for your city in Lachine, for your town in Rosemont, for your microbrewery in Anjou, for your association in Canada, for your tourism association in Centre-du-Québec, for your regional tourism association in Chicoutimi, for your RTA in Chambly, for your pub in Trois-Pistoles, for your bistro in Laval, for your salon in Montérégie, for your hairdressing salon in Halifax, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Ottawa, for your sugar shack in Candiac, for your agency in Lac-Saint-Jean, for your recruitment company in Montreal, for your headhunting company in La Tuque, for your Clinic in Longueuil
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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