Web Writing for your insurance broker is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your insurance broker combines writing skills with a deep understanding of digital requirements, SEO for your insurance broker, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your insurance broker.
Here are the requirements to follow for Web Writing for your insurance broker:
A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Dorval, for your transportation company in Vancouver, for your hockey league in Longueuil, for your hotel in Edmonton, for your restaurant in Rosemont, for your business in Verdun, for your company in Kirkland, for your SME in Gatineau, for your car dealership in Shawinigan, for your startup in Napierville, for your small town in Whitehorse, for your store in Terrebonne, for your shop in Regina, for your thrift shop in the Laurentians, for your shoe store in Lévis, for your clothing store in Saint-Hyacinthe, for your electronics store in Robertsonville, for your robotics store in Boisbriand, for your eyewear store in Lac-Saint-Jean, for your furniture store in Chateauguay, for your construction company in Rimouski, for your hostel in Montmagny, for your lodging in Beauport, for your camping in Rimouski, for your outfitter in Laval, for your printing house in Montérégie, for your financial service company in Rivière-du-Loup, for your organization in Verdun, for your nonprofit organization in Outaouais, for your non profit organization in Princeville, for your small business in Princeville, for your insurance broker in La Prairie, for your human ressources in Rimouski, for your non profit in Candiac, for your HR in Québec Maritime, for your warehouse in Terrebonne, for your bed and breakfast in Sorel-Tracy, for your spa in Outaouais, for your brewery in Estrie, for your city in Beauceville, for your town in Longueuil, for your microbrewery in Sorel-Tracy, for your association in La Tuque, for your tourism association in Terrebonne, for your regional tourism association in Longueuil, for your RTA in Fredericton, for your pub in Saint-Léonard, for your bistro in Montmagny, for your salon in Baie-Comeau, for your hairdressing salon in Saint-Georges, for your beauty salon in Mauricie, for your plumbing company in Montreal, for your sugar shack in Shawinigan, for your agency in Trois-Rivières, for your recruitment company in Shawinigan, for your headhunting company in Outaouais, for your Clinic in Saguenay-Lac-Saint-Jean
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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