Web Writing for your human ressources is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your human ressources combines writing skills with a deep understanding of digital requirements, SEO for your human ressources, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your human ressources.
Here are the requirements to follow for Web Writing for your human ressources:
A Web writer isn't just someone who writes well. Web Writing for your human ressources is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your human ressources and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your human ressources, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your human ressources aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your human ressources just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your human ressources that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your human ressources, to help users find the information they want and then continue reading. That is the Web writer's main objective for your human ressources.
Web content for your human ressources has to be very precisely structured if you want to extend the time users spend on a website for your human ressources. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your human ressources!
Web Writing for your human ressources also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your human ressources, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your human ressources. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mauricie, for your NPO in Abitibi-Témiscamingue, for your transportation company in Rosemont, for your hockey league in Lachenaie, for your hotel in Dorval, for your restaurant in Dorval, for your business in Shawinigan, for your company in Fredericton, for your SME in Lanaudière, for your car dealership in Regina, for your startup in Saint-Hubert, for your small town in Montreal, for your store in Saint-Joseph-de-Beauce, for your shop in Saint-Eustache, for your thrift shop in Côte-des-Neiges, for your shoe store in Laval, for your clothing store in Chambly, for your electronics store in Rimouski, for your robotics store in Shawinigan, for your eyewear store in Brossard, for your furniture store in Lévis, for your construction company in Pierrefonds, for your hostel in Beauceville, for your lodging in Bas-Saint-Laurent, for your camping in Bromont, for your outfitter in Beauport, for your printing house in Lachine, for your financial service company in Kirkland, for your organization in Montreal, for your nonprofit organization in Toronto, for your non profit organization in Beauport, for your small business in Lachenaie, for your insurance broker in Tremblant, for your human ressources in Saint-Georges, for your non profit in Terrebonne, for your HR in Terrebonne, for your warehouse in Ottawa, for your bed and breakfast in Beauceville, for your spa in Abitibi-Témiscamingue, for your brewery in Whitehorse, for your city in Ottawa, for your town in Laval, for your microbrewery in Mirabel, for your association in Gatineau, for your tourism association in La Tuque, for your regional tourism association in the South Shore, for your RTA in Rivière-du-Loup, for your pub in Dorval, for your bistro in Mascouche, for your salon in Chandler, for your hairdressing salon in La Prairie, for your beauty salon in Saint-Hubert, for your plumbing company in Saint-Eustache, for your sugar shack in Laval, for your agency in Princeville, for your recruitment company in Saint-Jean-sur-Richelieu, for your headhunting company in Scott, for your Clinic in East-Broughton
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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