Web Writing for your human ressources is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your human ressources combines writing skills with a deep understanding of digital requirements, SEO for your human ressources, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your human ressources.
Here are the requirements to follow for Web Writing for your human ressources:
A Web writer isn't just someone who writes well. Web Writing for your human ressources is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your human ressources and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your human ressources, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your human ressources aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your human ressources just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your human ressources that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your human ressources, to help users find the information they want and then continue reading. That is the Web writer's main objective for your human ressources.
Web content for your human ressources has to be very precisely structured if you want to extend the time users spend on a website for your human ressources. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your human ressources!
Web Writing for your human ressources also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your human ressources, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your human ressources. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Hochelaga-Maisonneuve, for your transportation company in Laval, for your hockey league in Plessisville, for your hotel in Sorel-Tracy, for your restaurant in Dorval, for your business in Halifax, for your company in Saint-Jean-sur-Richelieu, for your SME in Lasalle, for your car dealership in Pointe-Claire, for your startup in North Montreal, for your small town in Côte-Nord, for your store in Lac-Saint-Jean, for your shop in Saint-Eustache, for your thrift shop in Halifax, for your shoe store in Nord-du-Québec, for your clothing store in Bas-Saint-Laurent, for your electronics store in Shawinigan, for your robotics store in Canada, for your eyewear store in Beauceville, for your furniture store in Beauceville, for your construction company in Anjou, for your hostel in Laval, for your lodging in Saint-Eustache, for your camping in Rosemont, for your outfitter in Bas-Saint-Laurent, for your printing house in Verdun, for your financial service company in Mascouche, for your organization in the Magdalen Islands, for your nonprofit organization in Joliette, for your non profit organization in Bas-Saint-Laurent, for your small business in Montreal, for your insurance broker in Sept-Îles, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Trois-Pistoles, for your HR in Black Lake, for your warehouse in Shawinigan, for your bed and breakfast in Rivière-du-Loup, for your spa in Drummondville, for your brewery in Saguenay, for your city in NDG, for your town in Hochelaga-Maisonneuve, for your microbrewery in Drummondville, for your association in Mauricie, for your tourism association in Yellowknife, for your regional tourism association in the Magdalen Islands, for your RTA in Sept-Îles, for your pub in Québec Maritime, for your bistro in Nuns' Island, for your salon in Victoriaville, for your hairdressing salon in Thetford Mines, for your beauty salon in Victoriaville, for your plumbing company in Lachine, for your sugar shack in Chandler, for your agency in Robertsonville, for your recruitment company in Lasalle, for your headhunting company in Montreal, for your Clinic in Outaouais
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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