Web Writing for your human ressources is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your human ressources combines writing skills with a deep understanding of digital requirements, SEO for your human ressources, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your human ressources.
Here are the requirements to follow for Web Writing for your human ressources:
A Web writer isn't just someone who writes well. Web Writing for your human ressources is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your human ressources and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your human ressources, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your human ressources aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your human ressources just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your human ressources that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your human ressources, to help users find the information they want and then continue reading. That is the Web writer's main objective for your human ressources.
Web content for your human ressources has to be very precisely structured if you want to extend the time users spend on a website for your human ressources. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your human ressources!
Web Writing for your human ressources also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your human ressources, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your human ressources. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Gaspésie, for your transportation company in Pierrefonds, for your hockey league in Robertsonville, for your hotel in Québec Maritime, for your restaurant in Chaudière-Appalaches, for your business in Rivière-du-Loup, for your company in Trois-Rivières, for your SME in Shawinigan, for your car dealership in Saint-Hyacinthe, for your startup in Beauport, for your small town in Black Lake, for your store in Dorval, for your shop in Montreal, for your thrift shop in Lac-Saint-Jean, for your shoe store in Saint-Hubert, for your clothing store in Beauport, for your electronics store in Brossard, for your robotics store in Côte-Nord, for your eyewear store in Boisbriand, for your furniture store in Saguenay-Lac-Saint-Jean, for your construction company in Gaspésie, for your hostel in Magog, for your lodging in Joliette, for your camping in Canada, for your outfitter in Vancouver, for your printing house in Saint-Hyacinthe, for your financial service company in Lac-Saint-Jean, for your organization in Winnipeg, for your nonprofit organization in Whitehorse, for your non profit organization in Thetford Mines, for your small business in Lévis, for your insurance broker in Joliette, for your human ressources in Lac-Saint-Jean, for your non profit in Chambly, for your HR in Mascouche, for your warehouse in Saguenay, for your bed and breakfast in La Prairie, for your spa in Saint-Joseph-de-Beauce, for your brewery in Chaudière-Appalaches, for your city in Lasalle, for your town in NDG, for your microbrewery in Gaspé, for your association in Robertsonville, for your tourism association in Pierrefonds, for your regional tourism association in La Tuque, for your RTA in Chateauguay, for your pub in Sept-Îles, for your bistro in Iqaluit, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Beauceville, for your beauty salon in the South Shore, for your plumbing company in Verdun, for your sugar shack in Halifax, for your agency in Gaspésie, for your recruitment company in Ottawa, for your headhunting company in La Prairie, for your Clinic in Thetford Mines
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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