Web Writing for your HR is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your HR combines writing skills with a deep understanding of digital requirements, SEO for your HR, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your HR.
Here are the requirements to follow for Web Writing for your HR:
A Web writer isn't just someone who writes well. Web Writing for your HR is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your HR and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your HR, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your HR aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your HR just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your HR that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your HR, to help users find the information they want and then continue reading. That is the Web writer's main objective for your HR.
Web content for your HR has to be very precisely structured if you want to extend the time users spend on a website for your HR. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your HR!
Web Writing for your HR also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your HR, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your HR. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Eustache, for your NPO in Chambly, for your transportation company in Black Lake, for your hockey league in Quebec, for your hotel in Princeville, for your restaurant in Trois-Pistoles, for your business in Fredericton, for your company in Lévis, for your SME in Vallée-Jonction, for your car dealership in Napierville, for your startup in Chicoutimi, for your small town in Sept-Îles, for your store in La Prairie, for your shop in Whitehorse, for your thrift shop in Whitehorse, for your shoe store in Abitibi-Témiscamingue, for your clothing store in Fredericton, for your electronics store in Quebec, for your robotics store in East-Broughton, for your eyewear store in Montmagny, for your furniture store in Winnipeg, for your construction company in Saint-Hubert, for your hostel in Tremblant, for your lodging in Chateauguay, for your camping in Dorval, for your outfitter in Gatineau, for your printing house in Notre-Dame-des-Pins, for your financial service company in Magog, for your organization in Montmagny, for your nonprofit organization in Whitehorse, for your non profit organization in Chaudière-Appalaches, for your small business in Gatineau, for your insurance broker in Magog, for your human ressources in Saint-Hubert, for your non profit in Plateau-Mont-Royal, for your HR in Québec Maritime, for your warehouse in Gaspésie, for your bed and breakfast in La Prairie, for your spa in Scott, for your brewery in Quebec City, for your city in Rimouski, for your town in Saint-Hubert, for your microbrewery in Lévis, for your association in Saint-Eustache, for your tourism association in Beauceville, for your regional tourism association in Rimouski, for your RTA in Chicoutimi, for your pub in Longueuil, for your bistro in Victoriaville, for your salon in Black Lake, for your hairdressing salon in Sherbrooke, for your beauty salon in Chicoutimi, for your plumbing company in La Tuque, for your sugar shack in Terrebonne, for your agency in Côte-Nord, for your recruitment company in Charlottetown, for your headhunting company in Anjou, for your Clinic in Estrie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe