Web Writing for your HR is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your HR combines writing skills with a deep understanding of digital requirements, SEO for your HR, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your HR.
Here are the requirements to follow for Web Writing for your HR:
A Web writer isn't just someone who writes well. Web Writing for your HR is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your HR and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your HR, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your HR aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your HR just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your HR that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your HR, to help users find the information they want and then continue reading. That is the Web writer's main objective for your HR.
Web content for your HR has to be very precisely structured if you want to extend the time users spend on a website for your HR. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your HR!
Web Writing for your HR also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your HR, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your HR. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in North Montreal, for your NPO in Kirkland, for your transportation company in Nuns' Island, for your hockey league in Chaudière-Appalaches, for your hotel in Trois-Rivières, for your restaurant in Estrie, for your business in Sainte-Thérèse, for your company in Tremblant, for your SME in Saint-Léonard, for your car dealership in Chaudière-Appalaches, for your startup in Sainte-Thérèse, for your small town in Robertsonville, for your store in East-Broughton, for your shop in Verdun, for your thrift shop in the Eastern Townships, for your shoe store in Saint-Hyacinthe, for your clothing store in Saint-Jean-sur-Richelieu, for your electronics store in Pierrefonds, for your robotics store in Montreal, for your eyewear store in Beauport, for your furniture store in Rivière-du-Loup, for your construction company in Mirabel, for your hostel in Dorval, for your lodging in Napierville, for your camping in Granby, for your outfitter in Boucherville, for your printing house in Charlottetown, for your financial service company in Mont-Tremblant, for your organization in Granby, for your nonprofit organization in Beauceville, for your non profit organization in Trois-Pistoles, for your small business in Hochelaga-Maisonneuve, for your insurance broker in Trois-Rivières, for your human ressources in Rivière-du-Loup, for your non profit in Baie-Comeau, for your HR in Abitibi-Témiscamingue, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Princeville, for your spa in Brossard, for your brewery in Whitehorse, for your city in Montreal, for your town in Princeville, for your microbrewery in Calgary, for your association in Charlottetown, for your tourism association in Abitibi-Témiscamingue, for your regional tourism association in Toronto, for your RTA in Bas-Saint-Laurent, for your pub in Verdun, for your bistro in Chambly, for your salon in the Laurentians, for your hairdressing salon in Verdun, for your beauty salon in Boucherville, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Terrebonne, for your agency in Whitehorse, for your recruitment company in Terrebonne, for your headhunting company in Shawinigan, for your Clinic in Outaouais
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe