Web Writing for your hotel in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your hotel in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your hotel in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel in Calgary.
Here are the requirements to follow for Web Writing for your hotel in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your hotel in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel in Calgary.
Web content for your hotel in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your hotel in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel in Calgary!
Web Writing for your hotel in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Chambly, for your transportation company in Mauricie, for your hockey league in Granby, for your hotel in Saint-Laurent, for your restaurant in Gaspé, for your business in Pointe-Claire, for your company in Montérégie, for your SME in Rimouski, for your car dealership in Robertsonville, for your startup in Granby, for your small town in Dorval, for your store in Brossard, for your shop in Longueuil, for your thrift shop in NDG, for your shoe store in Iqaluit, for your clothing store in Saguenay-Lac-Saint-Jean, for your electronics store in Estrie, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in Montreal, for your furniture store in East-Broughton, for your construction company in Boucherville, for your hostel in Chandler, for your lodging in Sainte-Thérèse, for your camping in Gatineau, for your outfitter in Québec Maritime, for your printing house in Gatineau, for your financial service company in Gaspé, for your organization in Quebec City, for your nonprofit organization in Montmagny, for your non profit organization in Dorval, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Rimouski, for your human ressources in Black Lake, for your non profit in Napierville, for your HR in Saint-Georges, for your warehouse in Pointe-Claire, for your bed and breakfast in Quebec, for your spa in Ottawa, for your brewery in Victoriaville, for your city in Canada, for your town in Boisbriand, for your microbrewery in Hochelaga-Maisonneuve, for your association in Longueuil, for your tourism association in NDG, for your regional tourism association in Sherbrooke, for your RTA in La Prairie, for your pub in Montérégie, for your bistro in Lévis, for your salon in Tremblant, for your hairdressing salon in Chateauguay, for your beauty salon in Bromont, for your plumbing company in Chaudière-Appalaches, for your sugar shack in Saint-Laurent, for your agency in Montmagny, for your recruitment company in Pointe-Claire, for your headhunting company in Mauricie, for your Clinic in Hochelaga-Maisonneuve
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe