Web Writing for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for Web Writing for your hotel:
A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Verdun, for your NPO in Pierrefonds, for your transportation company in Boucherville, for your hockey league in Lanaudière, for your hotel in Whitehorse, for your restaurant in Saint-Laurent, for your business in Chambly, for your company in Princeville, for your SME in Repentigny, for your car dealership in Beauceville, for your startup in Tremblant, for your small town in Boucherville, for your store in Rivière-du-Loup, for your shop in Nuns' Island, for your thrift shop in Sherbrooke, for your shoe store in Saint-Léonard, for your clothing store in Côte-des-Neiges, for your electronics store in Ottawa, for your robotics store in Napierville, for your eyewear store in Côte-Nord, for your furniture store in Saint-Jean-sur-Richelieu, for your construction company in Black Lake, for your hostel in Napierville, for your lodging in Rosemont, for your camping in Canada, for your outfitter in Notre-Dame-des-Pins, for your printing house in East-Broughton, for your financial service company in Notre-Dame-des-Pins, for your organization in Rivière-du-Loup, for your nonprofit organization in Lasalle, for your non profit organization in Lasalle, for your small business in Plateau-Mont-Royal, for your insurance broker in Fredericton, for your human ressources in Beauport, for your non profit in Montérégie, for your HR in Côte-des-Neiges, for your warehouse in Trois-Rivières, for your bed and breakfast in Candiac, for your spa in Abitibi-Témiscamingue, for your brewery in Drummondville, for your city in Montmagny, for your town in Charlottetown, for your microbrewery in Terrebonne, for your association in Montérégie, for your tourism association in Chateauguay, for your regional tourism association in the South Shore, for your RTA in Tremblant, for your pub in Yellowknife, for your bistro in Vallée-Jonction, for your salon in Rivière-du-Loup, for your hairdressing salon in Black Lake, for your beauty salon in Charlottetown, for your plumbing company in Rimouski, for your sugar shack in Sept-Îles, for your agency in Lachine, for your recruitment company in Princeville, for your headhunting company in Côte-Nord, for your Clinic in Abitibi-Témiscamingue
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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