Web Writing for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for Web Writing for your hotel:
A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in Laval, for your transportation company in Mirabel, for your hockey league in Gaspé, for your hotel in Vallée-Jonction, for your restaurant in NDG, for your business in the Laurentians, for your company in Montreal, for your SME in Calgary, for your car dealership in Saint-Laurent, for your startup in Whitehorse, for your small town in Granby, for your store in Edmonton, for your shop in Quebec City, for your thrift shop in Saguenay-Lac-Saint-Jean, for your shoe store in Nuns' Island, for your clothing store in Gaspé, for your electronics store in Laval, for your robotics store in Saint-Hyacinthe, for your eyewear store in the Laurentians, for your furniture store in Laval, for your construction company in Canada, for your hostel in Robertsonville, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Longueuil, for your outfitter in Saint-Joseph-de-Beauce, for your printing house in Saint-Laurent, for your financial service company in Saguenay, for your organization in Baie-Comeau, for your nonprofit organization in Kirkland, for your non profit organization in Rivière-du-Loup, for your small business in Magog, for your insurance broker in Plateau-Mont-Royal, for your human ressources in Gaspésie, for your non profit in Trois-Pistoles, for your HR in Côte-des-Neiges, for your warehouse in Joliette, for your bed and breakfast in Lachine, for your spa in Saint-Eustache, for your brewery in Drummondville, for your city in Plateau-Mont-Royal, for your town in Regina, for your microbrewery in Pointe-Claire, for your association in Baie-Comeau, for your tourism association in Candiac, for your regional tourism association in the Eastern Townships, for your RTA in Lévis, for your pub in Laval, for your bistro in Drummondville, for your salon in Vallée-Jonction, for your hairdressing salon in Bas-Saint-Laurent, for your beauty salon in Lachenaie, for your plumbing company in Saint-Jean-sur-Richelieu, for your sugar shack in Lac-Saint-Jean, for your agency in Côte-Nord, for your recruitment company in Saint-Léonard, for your headhunting company in Candiac, for your Clinic in Beauceville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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