Web Writing for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for Web Writing for your hotel:
A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chandler, for your NPO in Côte-des-Neiges, for your transportation company in Saguenay, for your hockey league in La Prairie, for your hotel in Mirabel, for your restaurant in Rosemont, for your business in Plateau-Mont-Royal, for your company in Iqaluit, for your SME in Saguenay, for your car dealership in Laval, for your startup in Edmonton, for your small town in Brossard, for your store in Toronto, for your shop in Saint-Léonard, for your thrift shop in Boucherville, for your shoe store in Princeville, for your clothing store in Scott, for your electronics store in Beauport, for your robotics store in Côte-des-Neiges, for your eyewear store in Halifax, for your furniture store in Longueuil, for your construction company in Lasalle, for your hostel in Saguenay, for your lodging in the Eastern Townships, for your camping in Quebec City, for your outfitter in Saint-Eustache, for your printing house in Mascouche, for your financial service company in East-Broughton, for your organization in the Laurentians, for your nonprofit organization in Baie-Comeau, for your non profit organization in Chandler, for your small business in Winnipeg, for your insurance broker in Quebec City, for your human ressources in Vallée-Jonction, for your non profit in Notre-Dame-des-Pins, for your HR in Joliette, for your warehouse in Saint-Léonard, for your bed and breakfast in Québec Maritime, for your spa in North Montreal, for your brewery in Trois-Pistoles, for your city in Abitibi-Témiscamingue, for your town in North Montreal, for your microbrewery in Lanaudière, for your association in Thetford Mines, for your tourism association in Côte-Nord, for your regional tourism association in East-Broughton, for your RTA in Vallée-Jonction, for your pub in Fredericton, for your bistro in Saint-Georges, for your salon in Lévis, for your hairdressing salon in Saguenay-Lac-Saint-Jean, for your beauty salon in Winnipeg, for your plumbing company in Sept-Îles, for your sugar shack in Rimouski, for your agency in Drummondville, for your recruitment company in Trois-Pistoles, for your headhunting company in Mont-Tremblant, for your Clinic in Napierville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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