Web Writing for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for Web Writing for your hotel:
A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in Napierville, for your transportation company in Vancouver, for your hockey league in Pierrefonds, for your hotel in Granby, for your restaurant in Lachine, for your business in Saint-Jérôme, for your company in Rosemont, for your SME in Beauceville, for your car dealership in Mont-Tremblant, for your startup in Edmonton, for your small town in Verdun, for your store in Nuns' Island, for your shop in Sept-Îles, for your thrift shop in Princeville, for your shoe store in Outaouais, for your clothing store in Estrie, for your electronics store in Saint-Léonard, for your robotics store in Thetford Mines, for your eyewear store in Quebec City, for your furniture store in Saint-Joseph-de-Beauce, for your construction company in NDG, for your hostel in Saint-Jérôme, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Toronto, for your outfitter in Rosemont, for your printing house in Beauport, for your financial service company in Plessisville, for your organization in Nuns' Island, for your nonprofit organization in Calgary, for your non profit organization in Beauceville, for your small business in Magog, for your insurance broker in Magog, for your human ressources in Quebec City, for your non profit in Tremblant, for your HR in Lachenaie, for your warehouse in Boucherville, for your bed and breakfast in Candiac, for your spa in Abitibi-Témiscamingue, for your brewery in Vallée-Jonction, for your city in Dorval, for your town in Rimouski, for your microbrewery in Edmonton, for your association in the Eastern Townships, for your tourism association in Magog, for your regional tourism association in Tremblant, for your RTA in Bromont, for your pub in Beauceville, for your bistro in Charlottetown, for your salon in Nord-du-Québec, for your hairdressing salon in East-Broughton, for your beauty salon in Rosemont, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in Mauricie, for your agency in Gatineau, for your recruitment company in Saint-Eustache, for your headhunting company in Québec Maritime, for your Clinic in Black Lake
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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