Web Writing for your financial service company in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your financial service company in Canada combines writing skills with a deep understanding of digital requirements, SEO for your financial service company in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your financial service company in Canada.
Here are the requirements to follow for Web Writing for your financial service company in Canada:
A Web writer isn't just someone who writes well. Web Writing for your financial service company in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial service company in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial service company in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial service company in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial service company in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial service company in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial service company in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial service company in Canada.
Web content for your financial service company in Canada has to be very precisely structured if you want to extend the time users spend on a website for your financial service company in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial service company in Canada!
Web Writing for your financial service company in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial service company in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial service company in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in the South Shore, for your transportation company in Anjou, for your hockey league in the Magdalen Islands, for your hotel in Hochelaga-Maisonneuve, for your restaurant in La Prairie, for your business in Drummondville, for your company in Mont-Tremblant, for your SME in the South Shore, for your car dealership in Pointe-Claire, for your startup in Kirkland, for your small town in Montreal, for your store in Sherbrooke, for your shop in Iqaluit, for your thrift shop in Brossard, for your shoe store in Montreal, for your clothing store in Black Lake, for your electronics store in Nuns' Island, for your robotics store in Lachenaie, for your eyewear store in Ottawa, for your furniture store in Terrebonne, for your construction company in Mauricie, for your hostel in Boisbriand, for your lodging in Brossard, for your camping in Outaouais, for your outfitter in Saint-Laurent, for your printing house in Napierville, for your financial service company in Saint-Léonard, for your organization in NDG, for your nonprofit organization in Sainte-Thérèse, for your non profit organization in Montreal, for your small business in Drummondville, for your insurance broker in Boucherville, for your human ressources in Hochelaga-Maisonneuve, for your non profit in Montreal, for your HR in Estrie, for your warehouse in Robertsonville, for your bed and breakfast in Granby, for your spa in Tremblant, for your brewery in Côte-des-Neiges, for your city in Regina, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Chandler, for your association in Sorel-Tracy, for your tourism association in Bromont, for your regional tourism association in Whitehorse, for your RTA in Quebec City, for your pub in Abitibi-Témiscamingue, for your bistro in Rivière-du-Loup, for your salon in Charlottetown, for your hairdressing salon in Saint-Laurent, for your beauty salon in Ottawa, for your plumbing company in Quebec City, for your sugar shack in Beauport, for your agency in Victoriaville, for your recruitment company in Ottawa, for your headhunting company in Trois-Rivières, for your Clinic in Quebec City
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe