Web Writing for your financial service company in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your financial service company in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your financial service company in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your financial service company in Calgary.
Here are the requirements to follow for Web Writing for your financial service company in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your financial service company in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial service company in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial service company in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial service company in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial service company in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial service company in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial service company in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial service company in Calgary.
Web content for your financial service company in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your financial service company in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial service company in Calgary!
Web Writing for your financial service company in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial service company in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial service company in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Lachine, for your transportation company in Saint-Jean-sur-Richelieu, for your hockey league in the Eastern Townships, for your hotel in Edmonton, for your restaurant in East-Broughton, for your business in NDG, for your company in Hochelaga-Maisonneuve, for your SME in Saint-Hubert, for your car dealership in the Eastern Townships, for your startup in Sainte-Marie-de-Beauce, for your small town in Chambly, for your store in Magog, for your shop in Sherbrooke, for your thrift shop in Saint-Eustache, for your shoe store in Chambly, for your clothing store in Hochelaga-Maisonneuve, for your electronics store in Lachenaie, for your robotics store in Repentigny, for your eyewear store in Ottawa, for your furniture store in Quebec, for your construction company in Laval, for your hostel in Brossard, for your lodging in Drummondville, for your camping in Napierville, for your outfitter in Scott, for your printing house in Mauricie, for your financial service company in Sorel-Tracy, for your organization in Lasalle, for your nonprofit organization in Baie-Comeau, for your non profit organization in Mauricie, for your small business in Québec Maritime, for your insurance broker in Montérégie, for your human ressources in Beauceville, for your non profit in Sorel-Tracy, for your HR in Candiac, for your warehouse in Rosemont, for your bed and breakfast in Saint-Jean-sur-Richelieu, for your spa in Outaouais, for your brewery in Lasalle, for your city in Laval, for your town in Toronto, for your microbrewery in Charlottetown, for your association in Brossard, for your tourism association in Joliette, for your regional tourism association in Saint-Hubert, for your RTA in La Prairie, for your pub in the South Shore, for your bistro in Bromont, for your salon in NDG, for your hairdressing salon in Nord-du-Québec, for your beauty salon in Montmagny, for your plumbing company in NDG, for your sugar shack in Brossard, for your agency in Saint-Laurent, for your recruitment company in Boisbriand, for your headhunting company in Saint-Joseph-de-Beauce, for your Clinic in Rosemont
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe