Web Writing for your financial service company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your financial service company combines writing skills with a deep understanding of digital requirements, SEO for your financial service company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your financial service company.
Here are the requirements to follow for Web Writing for your financial service company:
A Web writer isn't just someone who writes well. Web Writing for your financial service company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial service company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial service company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial service company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial service company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial service company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial service company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial service company.
Web content for your financial service company has to be very precisely structured if you want to extend the time users spend on a website for your financial service company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial service company!
Web Writing for your financial service company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial service company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial service company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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