Web Writing for your financial service company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your financial service company combines writing skills with a deep understanding of digital requirements, SEO for your financial service company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your financial service company.
Here are the requirements to follow for Web Writing for your financial service company:
A Web writer isn't just someone who writes well. Web Writing for your financial service company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial service company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial service company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial service company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial service company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial service company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial service company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial service company.
Web content for your financial service company has to be very precisely structured if you want to extend the time users spend on a website for your financial service company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial service company!
Web Writing for your financial service company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial service company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial service company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Lévis, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Saint-Jérôme, for your hotel in Sorel-Tracy, for your restaurant in Drummondville, for your business in Repentigny, for your company in Trois-Pistoles, for your SME in Nord-du-Québec, for your car dealership in Yellowknife, for your startup in Lachenaie, for your small town in Abitibi-Témiscamingue, for your store in Robertsonville, for your shop in Pointe-Claire, for your thrift shop in Outaouais, for your shoe store in Nuns' Island, for your clothing store in Centre-du-Québec, for your electronics store in Pierrefonds, for your robotics store in Lac-Saint-Jean, for your eyewear store in Saint-Georges, for your furniture store in Mirabel, for your construction company in Victoriaville, for your hostel in Yellowknife, for your lodging in Outaouais, for your camping in Anjou, for your outfitter in Plessisville, for your printing house in Saint-Eustache, for your financial service company in Kirkland, for your organization in Gatineau, for your nonprofit organization in Victoriaville, for your non profit organization in Chandler, for your small business in Saint-Eustache, for your insurance broker in Lévis, for your human ressources in Regina, for your non profit in Pointe-Claire, for your HR in Toronto, for your warehouse in Pierrefonds, for your bed and breakfast in Montmagny, for your spa in La Prairie, for your brewery in Sherbrooke, for your city in Chateauguay, for your town in Montérégie, for your microbrewery in Brossard, for your association in Beauport, for your tourism association in Ottawa, for your regional tourism association in Winnipeg, for your RTA in Sainte-Marie-de-Beauce, for your pub in Sept-Îles, for your bistro in Winnipeg, for your salon in Chambly, for your hairdressing salon in Longueuil, for your beauty salon in Lasalle, for your plumbing company in Halifax, for your sugar shack in Outaouais, for your agency in Boucherville, for your recruitment company in Saint-Jean-sur-Richelieu, for your headhunting company in Quebec City, for your Clinic in Tremblant
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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