Web Writing for your construction company in Saint-Georges is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your construction company in Saint-Georges combines writing skills with a deep understanding of digital requirements, SEO for your construction company in Saint-Georges, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your construction company in Saint-Georges.
Here are the requirements to follow for Web Writing for your construction company in Saint-Georges:
A Web writer isn't just someone who writes well. Web Writing for your construction company in Saint-Georges is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company in Saint-Georges and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your construction company in Saint-Georges, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your construction company in Saint-Georges aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company in Saint-Georges just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company in Saint-Georges that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company in Saint-Georges, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company in Saint-Georges.
Web content for your construction company in Saint-Georges has to be very precisely structured if you want to extend the time users spend on a website for your construction company in Saint-Georges. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company in Saint-Georges!
Web Writing for your construction company in Saint-Georges also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company in Saint-Georges, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company in Saint-Georges. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in the Eastern Townships, for your transportation company in Bromont, for your hockey league in Lasalle, for your hotel in Centre-du-Québec, for your restaurant in Chateauguay, for your business in Bas-Saint-Laurent, for your company in Baie-Comeau, for your SME in Québec Maritime, for your car dealership in Côte-des-Neiges, for your startup in Terrebonne, for your small town in Candiac, for your store in Verdun, for your shop in Lachine, for your thrift shop in Brossard, for your shoe store in Baie-Comeau, for your clothing store in Granby, for your electronics store in Estrie, for your robotics store in Lévis, for your eyewear store in Chateauguay, for your furniture store in Nuns' Island, for your construction company in Iqaluit, for your hostel in Plessisville, for your lodging in Montmagny, for your camping in Scott, for your outfitter in La Tuque, for your printing house in Fredericton, for your financial service company in the Laurentians, for your organization in Rosemont, for your nonprofit organization in NDG, for your non profit organization in Saint-Laurent, for your small business in Montérégie, for your insurance broker in Lanaudière, for your human ressources in the Magdalen Islands, for your non profit in Saguenay, for your HR in Montmagny, for your warehouse in Joliette, for your bed and breakfast in Victoriaville, for your spa in Lachine, for your brewery in Saint-Hyacinthe, for your city in the Magdalen Islands, for your town in Baie-Comeau, for your microbrewery in Sept-Îles, for your association in Brossard, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Longueuil, for your pub in La Tuque, for your bistro in Robertsonville, for your salon in Iqaluit, for your hairdressing salon in Shawinigan, for your beauty salon in Canada, for your plumbing company in Saint-Léonard, for your sugar shack in Chicoutimi, for your agency in Abitibi-Témiscamingue, for your recruitment company in La Tuque, for your headhunting company in Côte-des-Neiges, for your Clinic in Saguenay-Lac-Saint-Jean
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe