Web Writing for your construction company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your construction company combines writing skills with a deep understanding of digital requirements, SEO for your construction company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your construction company.
Here are the requirements to follow for Web Writing for your construction company:
A Web writer isn't just someone who writes well. Web Writing for your construction company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your construction company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your construction company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company.
Web content for your construction company has to be very precisely structured if you want to extend the time users spend on a website for your construction company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company!
Web Writing for your construction company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspé, for your NPO in the Eastern Townships, for your transportation company in Toronto, for your hockey league in Pointe-Claire, for your hotel in Notre-Dame-des-Pins, for your restaurant in Saint-Joseph-de-Beauce, for your business in Montérégie, for your company in Rosemont, for your SME in Chaudière-Appalaches, for your car dealership in Montmagny, for your startup in Halifax, for your small town in Gatineau, for your store in Beauceville, for your shop in Abitibi-Témiscamingue, for your thrift shop in Sainte-Marie-de-Beauce, for your shoe store in Black Lake, for your clothing store in Mirabel, for your electronics store in Repentigny, for your robotics store in East-Broughton, for your eyewear store in Edmonton, for your furniture store in Chicoutimi, for your construction company in Boucherville, for your hostel in Anjou, for your lodging in Longueuil, for your camping in Mauricie, for your outfitter in Vallée-Jonction, for your printing house in Chaudière-Appalaches, for your financial service company in the Laurentians, for your organization in Bas-Saint-Laurent, for your nonprofit organization in Lévis, for your non profit organization in Montérégie, for your small business in Black Lake, for your insurance broker in Montmagny, for your human ressources in Côte-Nord, for your non profit in Trois-Pistoles, for your HR in Anjou, for your warehouse in Fredericton, for your bed and breakfast in Québec Maritime, for your spa in the Laurentians, for your brewery in Lachenaie, for your city in Sept-Îles, for your town in Montérégie, for your microbrewery in Shawinigan, for your association in Plateau-Mont-Royal, for your tourism association in Verdun, for your regional tourism association in Calgary, for your RTA in La Tuque, for your pub in Nuns' Island, for your bistro in Drummondville, for your salon in Quebec City, for your hairdressing salon in Longueuil, for your beauty salon in Pointe-Claire, for your plumbing company in Beauceville, for your sugar shack in Scott, for your agency in the Magdalen Islands, for your recruitment company in Gaspésie, for your headhunting company in Sainte-Thérèse, for your Clinic in Edmonton
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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