Web Writing for your company in Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company in Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your company in Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Saint-Laurent.
Here are the requirements to follow for Web Writing for your company in Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your company in Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company in Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company in Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Saint-Laurent.
Web content for your company in Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your company in Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Saint-Laurent!
Web Writing for your company in Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sorel-Tracy, for your NPO in Pointe-Claire, for your transportation company in Chicoutimi, for your hockey league in Drummondville, for your hotel in Brossard, for your restaurant in Fredericton, for your business in Nord-du-Québec, for your company in Plateau-Mont-Royal, for your SME in Vancouver, for your car dealership in Montérégie, for your startup in Black Lake, for your small town in Tremblant, for your store in Abitibi-Témiscamingue, for your shop in Ottawa, for your thrift shop in Scott, for your shoe store in Chandler, for your clothing store in Victoriaville, for your electronics store in Winnipeg, for your robotics store in Québec Maritime, for your eyewear store in Vallée-Jonction, for your furniture store in Laval, for your construction company in Toronto, for your hostel in Vallée-Jonction, for your lodging in Whitehorse, for your camping in Chicoutimi, for your outfitter in Gaspé, for your printing house in Canada, for your financial service company in Vancouver, for your organization in Québec Maritime, for your nonprofit organization in Beauceville, for your non profit organization in Chateauguay, for your small business in Whitehorse, for your insurance broker in Magog, for your human ressources in Boucherville, for your non profit in Edmonton, for your HR in Verdun, for your warehouse in Pierrefonds, for your bed and breakfast in Bromont, for your spa in La Tuque, for your brewery in Princeville, for your city in Thetford Mines, for your town in Yellowknife, for your microbrewery in Nuns' Island, for your association in Dorval, for your tourism association in Saint-Joseph-de-Beauce, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Halifax, for your pub in Saint-Laurent, for your bistro in Saint-Hubert, for your salon in Saint-Hyacinthe, for your hairdressing salon in Trois-Pistoles, for your beauty salon in Beauceville, for your plumbing company in Saint-Jérôme, for your sugar shack in Boucherville, for your agency in Anjou, for your recruitment company in Verdun, for your headhunting company in Saguenay-Lac-Saint-Jean, for your Clinic in Longueuil
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe