Web Writing for your company in Repentigny is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company in Repentigny combines writing skills with a deep understanding of digital requirements, SEO for your company in Repentigny, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Repentigny.
Here are the requirements to follow for Web Writing for your company in Repentigny:
A Web writer isn't just someone who writes well. Web Writing for your company in Repentigny is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Repentigny and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company in Repentigny, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company in Repentigny aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Repentigny just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Repentigny that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Repentigny, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Repentigny.
Web content for your company in Repentigny has to be very precisely structured if you want to extend the time users spend on a website for your company in Repentigny. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Repentigny!
Web Writing for your company in Repentigny also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Repentigny, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Repentigny. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in Saguenay-Lac-Saint-Jean, for your transportation company in Notre-Dame-des-Pins, for your hockey league in Centre-du-Québec, for your hotel in Drummondville, for your restaurant in Ottawa, for your business in Rivière-du-Loup, for your company in Lanaudière, for your SME in Shawinigan, for your car dealership in Nord-du-Québec, for your startup in Vallée-Jonction, for your small town in Iqaluit, for your store in Côte-des-Neiges, for your shop in Montreal, for your thrift shop in Pointe-Claire, for your shoe store in Saguenay, for your clothing store in Hochelaga-Maisonneuve, for your electronics store in Montreal, for your robotics store in NDG, for your eyewear store in Canada, for your furniture store in Trois-Rivières, for your construction company in Chandler, for your hostel in Plessisville, for your lodging in Laval, for your camping in Quebec City, for your outfitter in Saint-Léonard, for your printing house in Montreal, for your financial service company in Plessisville, for your organization in Saint-Laurent, for your nonprofit organization in Joliette, for your non profit organization in Terrebonne, for your small business in Estrie, for your insurance broker in Sorel-Tracy, for your human ressources in Sept-Îles, for your non profit in Fredericton, for your HR in Fredericton, for your warehouse in Chateauguay, for your bed and breakfast in Bas-Saint-Laurent, for your spa in Montérégie, for your brewery in Chandler, for your city in Yellowknife, for your town in Robertsonville, for your microbrewery in Shawinigan, for your association in Saint-Joseph-de-Beauce, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in La Tuque, for your RTA in Toronto, for your pub in Black Lake, for your bistro in Robertsonville, for your salon in Victoriaville, for your hairdressing salon in Magog, for your beauty salon in Robertsonville, for your plumbing company in NDG, for your sugar shack in Trois-Pistoles, for your agency in Bas-Saint-Laurent, for your recruitment company in Beauceville, for your headhunting company in La Tuque, for your Clinic in Toronto
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe