Web Writing for your company in Laval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company in Laval combines writing skills with a deep understanding of digital requirements, SEO for your company in Laval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Laval.
Here are the requirements to follow for Web Writing for your company in Laval:
A Web writer isn't just someone who writes well. Web Writing for your company in Laval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Laval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company in Laval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company in Laval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Laval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Laval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Laval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Laval.
Web content for your company in Laval has to be very precisely structured if you want to extend the time users spend on a website for your company in Laval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Laval!
Web Writing for your company in Laval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Laval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Laval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Laurent, for your NPO in Princeville, for your transportation company in Saint-Joseph-de-Beauce, for your hockey league in Mont-Tremblant, for your hotel in Ottawa, for your restaurant in Beauceville, for your business in Yellowknife, for your company in Kirkland, for your SME in Saint-Laurent, for your car dealership in the South Shore, for your startup in Montreal, for your small town in Saint-Georges, for your store in the South Shore, for your shop in Centre-du-Québec, for your thrift shop in Québec Maritime, for your shoe store in Côte-Nord, for your clothing store in Saint-Georges, for your electronics store in Regina, for your robotics store in Pierrefonds, for your eyewear store in Saint-Jean-sur-Richelieu, for your furniture store in Fredericton, for your construction company in Montmagny, for your hostel in the Magdalen Islands, for your lodging in Mascouche, for your camping in Abitibi-Témiscamingue, for your outfitter in Estrie, for your printing house in Toronto, for your financial service company in Rosemont, for your organization in Plateau-Mont-Royal, for your nonprofit organization in Vallée-Jonction, for your non profit organization in Chambly, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Lachenaie, for your human ressources in Canada, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Notre-Dame-des-Pins, for your warehouse in Côte-Nord, for your bed and breakfast in Baie-Comeau, for your spa in Trois-Pistoles, for your brewery in Halifax, for your city in Saint-Léonard, for your town in Gatineau, for your microbrewery in Sainte-Thérèse, for your association in Toronto, for your tourism association in Sainte-Marie-de-Beauce, for your regional tourism association in Baie-Comeau, for your RTA in Rosemont, for your pub in Mont-Tremblant, for your bistro in Princeville, for your salon in Beauport, for your hairdressing salon in Sorel-Tracy, for your beauty salon in Mirabel, for your plumbing company in Drummondville, for your sugar shack in Whitehorse, for your agency in Fredericton, for your recruitment company in Vancouver, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Saint-Joseph-de-Beauce
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe